Calculating an App's Unique Users

DT uses the app start event to count the app's unique users. When looking at a daily aggregation, this represents that app's DAU (daily active users).

DT uses the app's unique users to reflect in our reporting system with the following metrics:

METRIC	DESCRIPTION
Publisher App Unique Users	The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start! When splitting by day, it shows the daily active users (DAU)
Publisher ARPDAU	Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start.
OFW Engagement Rate	DT Offer Wall's daily engaging users divided by the publisher app's daily active users.
Offer Impressions per App Unique Users	Offer impressions divided by app unique users
OFW Impressions per App Unique Users	OFW impressions divided by app unique users

Clarifications

• DT displays the unique users who opened the app during a chosen period of time and does not count duplicates (e.g., if timeframe = month, we show MAU).

• If DT identifies the same user from different countries (due to proximity), at the country level it appears twice; on a worldwide level we count it once.

• DT bases the count on the user game if provided. If not, DT counts based on device ID.

These metrics are accurate only if a publisher initializes our SDK on app start!