DT Offer Wall Report for Publishers
The DT Offer Wall Report is an analytic reporting tool based on the millions of events generated from DT's DT Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 metrics and dimensions. The Offer Wall Report for Publishers shows performance within your own app. (To view how offers perform across all apps and users in the network, see the DT Offer Wall Report for Advertisers.)
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
The DT Offer Wall Report for Publishers has two different views:
Performance
Every action or revenue metric is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to exchange rates, DT Offer Wall positions in the game, and any other action impact performance. It also allows you to see the revenue contribution from your daily active users.
Billing
Every action or revenue metric is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions, and other events as they happened.
Offer Wall Report Dimensions for Publishers
The following table describes the groups and dimensions in the DT Offer Wall Report for Publishers.
Date
Defines the date range the report covers, with a default filter set to today's date.
Delivery - Offer Actual Position
The actual displayed positing of the offer in the container when it was presented.
Demand - Affiliate Network Name
Legacy offers aggregators.
Demand - Campaign ID
A unique identifier that represents a Campaign as defined by the Advertiser in the DT system.
Demand - Campaign Name
A campaign or offer name (string) as presented to the user in the DT Offer Wall.
Demand - Campaign Title
A campaign or offer title as presented to the user in the DT Offer Wall.
Demand - Campaign Type
[CPI / CPE / CPL (also includes survey) / CPS (Sales)]
Demand - Demand ID
A unique identifier that represents the Advertiser ID as defined in the DT system.
Demand - Demand Name
An advertiser's name as defined in the DT system.
Demand - Dynamic Payout Enabled
Indicates whether payout of virtual currency should follow the Dynamic Payout model. [Yes / No]
Demand - Offer Task Type
Determines the available campaign options based on whether it is a mobile app or web page campaign. See Campaign Setup for more information.
Valid values:
Download / App Install
In-App Action
Survey Completion
Lead Generation
Registration
Purchase / Payment required
Free Trial
Quiz
Demand - Program ID
A unique identifier that represents the Advertiser app ID as defined in the DT system.
Demand - Program Name
Advertiser's app name as defined in the DT system.
Device - Device Manufacturer
Manufacturer of the device on which the impression was served.
Device - Device OS
OS of the device on which the impression was served (Android or iOS).
Device - Device OS Version
Device OS version on which the impression was served.
Device - SDK Version
The SDK version running on the device in which the impression was served.
Engagement - Offer Completion Range
Options include:
up to 1 minute
1–5 minutes
5–20 minutes
20 minutes to 1 hour
1–3 hours
3–10 hours
10–24 hours
1–3 days
3–7 days
7–14 days
14 days or more
Inventory - App Store Name
Publisher's app name as defined in the app store.
Inventory - City
City in which the impression was served.
Inventory - Country
Country in which the impression was served.
Inventory - DT Publisher App ID
A unique identifier that represents the Publisher's app identifier as defined in the DT system.
Inventory - DT Publisher App Name
Publisher's app name as defined in the DT system.
Inventory - Integration Type
DT Offer Wall integration type API / Mobile integration.
Inventory - Placement Identifier
The identifier for the DT Offer Wall placement.
Inventory - Publisher Account Name
Publisher's account name as defined in the DT system.
Inventory - Publisher App Bundle
Bundle ID from App Store.
Inventory - Publisher App Store Category
Publisher's app category information from the app store for examples, sports, lifestyle, or social.
Inventory - Publisher ID
A unique identifier that represents the publisher's ID as defined in the DT system.
System - Conversion Type
Organic or Customer Support Generated.
DT Offer Wall Report Metrics for Publishers
The following table describes the groups and dimensions in the DT Offer Wall Report for Publishers.
Delivery - Avg. Offers per Container
Average offers presented in DT Offer Wall container (measured by impressions). Formula: Sum(Offer Impressions) ÷ Sum(OFW Container Impressions)
Delivery - Avg. Position
Average position the Offer received for each container impression
Delivery - Container Fill Rate
Container Impressions with at least one offer to Container Impressions rate. Formula: Container Impressions with at least one offer ÷ Container Impressions
Delivery - Impression frequency
Frequency of impressions over the chosen time period.
Delivery - Offer Impressions
Individual offer impression count.
Delivery - Offer Impressions per App
Individual offer impression count per app.
Delivery - OFW Impressions per App Active Users
Offer impressions divided by Daily Active Users. Formula: Offer Impressions ÷ App active users
Delivery - OFW Impressions per OFW Engaged Users
Offer impressions divided by Daily Engaged Users. Formula: Offer Impressions ÷ DEU
Delivery - OFW Unique Users
Number of unique users who opened DT Offer Wall.
Delivery - Publisher App Unique Users
The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start. When splitting by day, it shows the Daily Active Users.
Delivery - OFW Container Impressions
DT Offer Wall container impressions count.
Engagement - Container CTR
Offers clicks to container impressions rate. Publisher's metric. Formula: Offer click ÷ Container impression
Engagement - Conversions / Click Rate
Offer conversions to offer clicks ratio. Formula: Offer Conversions ÷ Offer Clicks
Engagement - Conversions / Impressions Rate
Offer conversions to offer impressions ratio. Formula: Offer Conversions ÷ Offer Impressions
Engagement - Conversions / Installs Rate
Offer conversions to the offer installs ratio. Formula: Offer Conversions ÷ Offer Installs
Engagement - Offer Clicks
Refers to the clicks that take the user to the app store or landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed.
Engagement - Offer Completion Time
Average time to complete an offer. Formula: Sum(time to convert) ÷ Sum(conversions)
Engagement - Offer Conversions
Amount of conversions generated from offers.
Engagement - Offer CTR
Offers clicks to impressions rate. Formula: Offer click ÷ Offer impression
Engagement - Offer Info Click
The initial clicks of the offer, which opens the offer info window. When using the DT Offer Wall API integration type, this will not be available.
Engagement - Offer into CTR
Ratio of offer to the total offer impressions. Formula: Offer info click ÷ Offer impression
Engagement - Offer Ticket Count
The number of reports per offer generated by users.
Engagement - OFW Engagement Rate
DT Offer Wall's daily engaged users divided by the Publisher app's daily active users. Formula: OFW unique users ÷ DAU*100
Engagement - Unique Converters
Amount of unique users that were converted.
Revenue - Publisher ARPDAU
Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start.
Revenue - Publisher ARPDEU
Publisher's average revenue per daily engaged user.
Revenue - Publisher Conversions
Amount of conversions generated.
Revenue - Publisher eCPA
Publisher's revenue measures per Publisher's payout. Formula: Sum(Publisher Revenue) ÷ Sum(Payout)
Revenue - Publisher Net eCPM
Publisher's net ad revenue generated per thousand ad impressions.
Revenue - Publisher Offer eCPM
Publisher's revenue per thousand Offer Impressions. Formula: Sum(Publisher Revenue) ÷ Sum(Offer Impressions)
Revenue - Publisher Revenue
Total Publisher's payout received from DT. Formula: Sum(Publisher Payout)
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