Reporting API Metrics and Dimensions
Metrics define what type of data you want to include in your report.
Dimensions allow you to filter the data set based on specific values.
Names of metrics and dimensions are case-sensitive.
Metrics
Metrics are the data types that you want to include in your report. You must include at least one of the following metrics in your report request.
Clicks
Count of clicks served as reported by DT
Integer
4200
Installs
Count of installs as reported by the MMP
Integer
373
Impressions
Count of impressions served as reported by DT
Integer
219147
Spend
Gross Advertiser spend with DT in USD
Double
274.26
Preloads
Count of preloads successfully loaded (opened and unopened) on a device as reported by DT
Integer
250
Dimensions
You can specify filter data based on any of the following supported dimensions. The generated report only contains data defined by the filter value(s) you specify in your report request. For example, if you request the Country dimension and specify US and CA, the generated report includes the specified metrics related only to the United States and Canada.
The following table describes the supported dimensions and how to specify values for each dimension in your JSON report request:
Ad Set
The name of the campaign as labeled in the channel.
string
My Fun Campaign / Programmatic
Ad Set ID
Unique identifier for the campaign within the channel.
string
12345 / Programmatic
App Name
The advertised app name.
string
MyFunGame
Campaign ID
A standardized identifier used across systems for this campaign.
string
12345
Campaign Name
The standardized name of the campaign used across systems.
string
My Fun Campaign
Country
Country code
string
US / CA
Country Name
Country full name
string
United States of America / Canada
Date
A specific date in YYYY-MM-DD format (ISO 8601 format).
string
2023-09-07
OS
The device operating system.
string
Android / iOS
Placement Type
The type of placement for the ad.
string
Banner / Interstitial / Rewarded
Store ID
The advertised app bundle.
string
my.fun.game
Supply Account Name
The publisher app developer.
string
Fun Game Studio
Supply Source Category
The publisher app category.
string
puzzle / casual
Supply Source ID
The publisher app bundle or site.
string
another.fun.game
Supply Source Name
The publisher app or site name.
string
Another Fun Game
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