> For the complete documentation index, see [llms.txt](https://docs.digitalturbine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.digitalturbine.com/offerwall-advertisers/reporting/performance-vs-billing-data.md). # Performance vs Billing Data Digital Turbine provides two different methods to analyze DT Offer Wall event data and capture user actions such as clicks, installs, and conversions: * Performance Data: Aggregates data to the time of the user's click. * Billing Data: Aggregates data in chronological order and supports billing purposes. ## Example An offer requires a user to install an app and reach level 10 to complete the conversion. The advertiser defines the conversion when the user reaches level 10.

### Performance Data DT attributes the click, install, conversion, and the in-app purchase data to the first touchpoint the user has with the offer, which is the click on 1 October. ### Billing Data DT attributes the click, install, conversion, and the in-app purchase data to the time each event occurs: * Click: 1 October * Install: 1 October * Conversion (level 10): 5 October * In-app purchase: 10 October ## When Should I View Performance Data? DT recommends that you view performance data to: * Optimize campaign performance and analyze the impact of changes, such as updated bids, offer titles, or customized icons on your offer's CTR and CR. * Assess the value of users acquired from a specific source based on the cost of acquisition and revenue generated post install (ROAS). * Analyze the full user funnel with Performance Data, which is attributed to the user's first interaction with the offer. This allows you to optimize your campaign based on user behavior and source quality. ## When Should I View Billing Data? DT recommends that you view billing data to: * To track daily and monthly spend. * Troubleshoot problems, such as implementing tracking changes and verifying that conversions continue to record. ## Available Data Types on DT's Reporting Tools | REPORTING TOOL | PERFORMANCE DATA | BILLING DATA | | ----------------------- | ---------------------------------------------------- | ---------------------------------------------------- | | Edge Reports | | | | Reporting API | | | | ACP Edge Dashboard KPIs | | | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.digitalturbine.com/offerwall-advertisers/reporting/performance-vs-billing-data.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.