> For the complete documentation index, see [llms.txt](https://docs.digitalturbine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.digitalturbine.com/measurement/mmp-guides/branch.md).

# Branch

This guide helps you setup your Digital Turbine campaign with Branch.

{% stepper %}
{% step %}

#### [Add Digital Turbine as a Partner Network](#step1-add-dt)

Configure Digital Turbine as a Brand partner network.
{% endstep %}

{% step %}

#### [Enable Agency Permissions](#step2-permissions)

Set Digital Turbine as an official Agency on your account.
{% endstep %}

{% step %}

#### [Set Up Cost Tracking](#step3-cost-tracking)

Configure cost tracking for reporting.
{% endstep %}
{% endstepper %}

## Add Digital Turbine as a Partner Network <a href="#step1-add-dt" id="step1-add-dt"></a>

1. Click on **Ads→Partner Management**. Select **Digital Turbine (Unified)**.

<div align="left" data-with-frame="true"><img src="/files/qc8BuoXwel1ihTPGcbv7" alt=""></div>

2. Click on the **POSTBACK CONFIG** tab.

<div align="left" data-with-frame="true"><img src="/files/uxBfYY5p9MvO4tQ93RR2" alt=""></div>

3. Check the boxes under **ALL EVENTS** to send unattributed postbacks to Digital Turbine for optimization purposes. This also helps us exclude users from targeting.
4. Click on the **ATTRIBUTION WINDOWS** tab.

<div align="left" data-with-frame="true"><img src="/files/Oj3UsR6D2muG2Eoz0dse" alt=""></div>

5. Ensure that the **Use ad partner attribution settings box** is checked and match the window settings above.

{% hint style="info" %}
This is the standard setting for the lookback window. If you have any questions about how your specific campaign should be set up, please consult your Digital Turbine representative.
{% endhint %}

6. Click **Save**.
7. Click **Create Digital Turbine (Unified) Link**.

<div align="left" data-with-frame="true"><img src="/files/F9O6ejOKzK6kPMRkBFlz" alt=""></div>

8. Under **App Only**, select **App Install or Engagement** and click **Continue**.

<div align="left" data-with-frame="true"><img src="/files/wElNn3Lo40obxypuKn8X" alt="" width="375"></div>

9. Enter a name for the link in the **Name your link** field.

<div align="left" data-with-frame="true"><img src="/files/c5wWzr9NDFLPl0jxq3Ie" alt=""></div>

10. Verify the **Link Type** and **Link Domain**.
11. Verify that the **Which Ad Partner is this for?** is set to **Digital Turbine (Unified)**.
12. Select an OS type from the **Select OS type** dropdown.
13. Click **Configure Options**.
14. On the **DEEP LINKING** tab, add any extra key-value pairs that are required.

<div align="left" data-with-frame="true"><img src="/files/48UhyGNbA9WEB3LOrkZQ" alt=""></div>

15. On the **REDIRECTS** tab, validate the **iOS**, **Android**, and **Desktop** redirects.

<div align="left" data-with-frame="true"><img src="/files/z0yws7OUDwfEBVTZzlSh" alt=""></div>

16. (Optional) On the **ANALYTICS TAGS** tab, enter **Channel**, **Campaign**, or **Tag** values.

<div align="left" data-with-frame="true"><img src="/files/urd61qit4FSfmoT0jLUf" alt=""></div>

17. Click **Save**.
18. Copy the **Click Tracking Link** and the **Impression Tracking Link**, and send them to your Digital Turbine Representative.

<div align="left" data-with-frame="true"><img src="/files/XXqOL3nQYnAACtubNVU2" alt=""></div>

## Enable Agency Permissions <a href="#step2-permissions" id="step2-permissions"></a>

1. Click on **Account Settings**.

<div align="left" data-with-frame="true"><img src="/files/13e90126d2a70c6b98a03063a20a576881790349" alt=""></div>

2. On the **AGENCIES** tab, click on **Add New Agency**.

<div align="left" data-with-frame="true"><img src="/files/mK3k8pMpXxca95QMSHT8" alt=""></div>

3. Search for and select **Digital Turbine (Unified)** as the **Agency Name**.

<div align="left" data-with-frame="true"><img src="/files/AhkVOdFYSVVWAtovpegd" alt="The Add Agency window in Branch, with the Access Level, Permissions, and Data Filters settings described in the following steps"></div>

4. Verify that **Access Level** is set to **Custom**.
5. Set the **Permissions** checkboxes as listed in the following table. The image above shows an example of these settings.

| PERMISSION             | VIEW       | EDIT      |
| ---------------------- | ---------- | --------- |
| Link-Level Settings    | `Selected` | `Cleared` |
| Channel-Level Settings | `Selected` | `Cleared` |
| Link Template Settings | `Cleared`  | `Cleared` |
| App-Level Settings     | `Cleared`  | `Cleared` |
| Aggregate Data         | `Selected` | n/a       |
| Sensitive Data         | `Cleared`  | n/a       |
| Fraud Reporting        | `Selected` | n/a       |
| Fraud Rules Manager    | `Cleared`  | `Cleared` |
| Engagement Builder     | `Cleared`  | `Cleared` |
| Mobile Discovery       | `Cleared`  | `Cleared` |

{% hint style="info" %}
This will give Digital Turbine the ability to view campaigns settings and basic reporting for troubleshooting purposes. If you have any questions on these settings, please reach out to your Digital Turbine representative.
{% endhint %}

6. Set the **Data Filters** toggles as listed in the following table, so that only **Digital Turbine (Unified)** data is shown. The image above shows an example of these settings.

| DATA FILTER                              | SETTING                                                          |
| ---------------------------------------- | ---------------------------------------------------------------- |
| Only show agency-tagged data             | `OFF`                                                            |
| Restrict access to revenue data          | `OFF`                                                            |
| Only show data from specific ad networks | `ON`, with **Digital Turbine (Unified)** selected as the network |
| Only show data from specific locations   | `OFF`                                                            |

7. Click **Invite**.

## Set Up Cost Tracking <a href="#step3-cost-tracking" id="step3-cost-tracking"></a>

At this time, Branch is not able to ingest cost data from Digital Turbine's Reporting API. However, a direct integration with our [Reporting API](/measurement/reporting-api.md) is available. Please contact your Digital Turbine representative if you want to know more about this option.


---

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