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AppsFlyer

This guide helps you add Digital Turbine as an integrated partner with AppsFlyer, set up event postbacks, create tracking links, establish cost integration, and utilize the AppsFlyer Audiences tool to manage suppression lists.

Some of the features described in the steps below require an active AppsFlyer ROI360 Advanced subscription to access.

1

Configure Digital Turbine as an Integrated Partner

Configure Digital Turbine as an Integrated Partner on the AppsFlyer dashboard.

2

Configure Event Postbacks

Configure event postbacks on the AppsFlyer Dashboard.

Sharing ad revenue data as a postback is available only with an active ROI360 Advanced subscription.

3

Create a Tracking Link

Create tracking links for Digital Turbine clicks and impressions.

4

Enable Cost Tracking

Set up cost integration between Digital Turbine and AppsFlyer.

Cost aggregation data is available only with an active ROI360 Advanced subscription.

5

Grant the Permissions

Grant team members the permissions to view data in the dashboards.

6

Set Up a Suppression List with Audiences

Using the AppsFlyer Audiences tool, set up a suppression list.

Configure Digital Turbine as an Integrated Partner

To configure Digital Turbine as an integrated partner:

  1. On the AppsFlyer dashboard, navigate to My Apps.

  2. From the left panel, navigate to Collaborate→Integrated Partners.

  3. Select the required app from the App dropdown list.

  4. Search for Digital Turbine in the search field and select the required Digital Turbine partner from the results.

  1. In the Integration tab, click Activate Partner and enable the Share organic/non-organic indication toggle in the General Settings area.

  1. Select the appropriate tab to continue with platform-specific requirements.

AppsFlyer enables preload attribution by default to ensure accurate tracking when an app is installed directly on a device.

  • Keep the Preload Attribution toggle enabled.

  • Set the Preload lookback window to at least 90 days (AppsFlyer's recommended default).

To prevent attribution loss post successful app preload, consider extending the lookback window to up to 180 days.

  • Preload Attribution requires AppsFlyer SDK 6.8.0 and later.

  • Preload Attribution is applicable for on-device inventory only.

  • Enabling Preload Attribution gives Digital Turbine longer lookback window options, deterministic matching without a device ID, and preload attribution priority for Digital Turbine above other ad engagements (impressions and clicks). Credit goes to Digital Turbine because the app is installed directly on the device as opposed to redirecting to the Store.

  • Ensure that the Preload equal attribution priority toggle is off.

  • Turn off the Enable Advanced Privacy toggle. For more information, see Advanced Privacy. This is required for probabilistic matching to be enabled.

  1. Enable the Install View-Through Attribution toggle.

  1. Enable the In-app event postbacks toggle and set the In-app event postback window to Lifetime.

Partner integration automatically triggers default postbacks for user actions that occur before the app launch—such as installs, rejected installs, and re-engagements.

Configure Event Postbacks

Sharing ad revenue data is available only with an ROI360 Advanced subscription.

  1. While on the integration partner Integration tab, in the In-app event postbacks area, click Add event.

  2. Select the required events and map them to the corresponding partner events.

  3. To share ad revenue data, add the af_ad_revenue postback event and map it to the partner identifier.

Partner Events

Digital Turbine machine learning algorithms rely on standard event names to improve ad targeting, optimization, measurement, and insights.

For best results, use these names for event mapping:

  • ad_revenue

  • app_open

  • purchase

  • level_achieved

  • ad_click

  • ad_view

  • login

  • add_payment_info

  • add_to_cart

  • add_to_wishlist

  • checkout_initiated

  • complete_registration

  • complete_tutorial

  • reservation

  • update

  • subscribe

  • search

  • view_content

  • credits_spent

  • achievement_unlocked

  • app_rated

  • tutorial_complete

  • social_share

If there's no suitable name on this list for an event, you can add an arbitrary event name. Use custom names without spaces or special characters other than the underscore ( _ ).

  1. For all designated events, including af_ad_revenue, select:

  • All media sources, including organic from the for users from dropdown list.

  • Values & revenue from the including dropdown list.

  1. Click Save Integration.

Create a Tracking Link

  1. While on the integration partner setup form, select the Attribution Link tab.

  2. Select the Single-platform link checkbox.

Digital Turbine does not support OneLink.

  1. Configure the following attribution windows:

  • Click-through window: 30 days

  • View-through window: 24 hours

  1. Click Save Attribution Link.

  2. Copy and send the two links to your Digital Turbine representative.

Enable Cost Tracking

Cost aggregation data is available only with an ROI360 Advanced subscription.

  1. While on the integration partner setup form, select the Cost tab.

  2. Click + New Integration.

  1. Enter the integration name in the Integration name field.

  1. To add additional Apps, click Edit. The Select the apps for this integration dialog box appears.

  1. Select the checkboxes for the required apps and click Apply. The additional apps appear in the Apps area.

  2. Click Save Cost.

Grant the Permissions

Grant team members the permissions to view data in the dashboards.

  1. On the Permissions tab, enable the Ad network permissions toggle.

  1. Grant the following permissions:

  • Access retention and cohort reports

  • Access aggregate loyal users data

  • Access aggregate conversions data

  • Access aggregate in-app events data

  • View validation rules

  • Access aggregate revenue data

  • Use Cost import

  • Access Protect360 dashboard & raw data

Set Up a Suppression List With Audiences

Digital Turbine requires suppression lists of existing devices through historical audience lists and real-time unattributed install postbacks (set up in a previous section). This section explains how to set up historical audience lists for suppression through AppsFlyer’s Audiences tool and only applies if you have this enabled on your AppsFlyer account.

  1. Add an audience by following the steps outlined in AppsFlyer's support documentation.

  2. Go to Engage→Audiences→Connections.

  3. Click + New connection.

If you are creating a new partner connection from within the Audience Builder, click on + Add partner connection within the Manage audience connections window.

  1. Select Appreciate from the Partner name dropdown list.

  2. Enter Digital Turbine in the Connection name field.

  1. Enter the Your buyer ID and API key values in the partner connection. Your Digital Turbine representative will provide these values to you.

  1. Select GAID and IDFA as the user identifiers that you authorize for sharing with this partner, then click Save.

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