DT Offer Wall Report for Advertisers
The DT Offer Wall Report is an analytic reporting tool based on the millions of events generated from DT Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 metrics and dimensions. The Offer Wall Report for Advertisers shows how offers perform across all apps and users in the network. (To view performance within your own app, see the DT Offer Wall Report for Publishers.)
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
The DT Offer Wall Report for Advertisers has two different views:
Performance
Every action or revenue metric is attributed to the time of the click and impression. Impression allows a clear understanding of how your manipulations to bid, targeting, or offer creatives impact the performance of your campaigns.
Billing
Every action or revenue metric is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions, and other events as they happened.
DT Offer Wall Report Dimensions for Advertisers
The following table describes the groups and dimensions in the DT Offer Wall Report for Advertisers.
Date
Defines the date range the report covers, with a default filter set to today's date.
Delivery - Offer Actual Position
The actual displayed positing of the offer in the container when it was presented.
Demand - Affiliate Network Name
Legacy offer aggregators.
Demand - Campaign ID
A unique identifier that represents a Campaign as defined by the Advertiser in ACP Edge.
Demand - Campaign Name
A campaign or offer name (string) defined by the Advertiser in ACP Edge.
Demand - Campaign Title
A campaign or offer title as presented to the user in the DT Offer Wall.
Demand - Campaign Type
[CPI / CPE / CPA]
Demand - Demand ID
Advertiser's ID as defined in the DT system.
Demand - Demand Name
Advertiser's name as defined in the DT system.
Demand - Dynamic Payout Enabled
Indicates whether payout of virtual currency should follow the Dynamic Payout model. [Yes / No]
Demand - Offer Task Type
Determines the available campaign options based on whether it is a mobile app or web page campaign. See Campaign Types for more information.
Valid values:
Download / App Install
In-App Action
Survey Completion
Lead Generation
Registration
Purchase / Payment required
Free Trial
Quiz
Demand - Program ID
Advertiser's app identifier as defined in the DT system.
Demand - Program Name
Advertiser's app name defined in the DT system.
Demand - Action ID
The Action ID passed in the postbacks DT receives from your attribution provider to notify that the user completed the required event and is eligible to be rewarded.
Device - Device Manufacturer
Manufacturer of the device on which an event occurred.
Device - Device OS
OS of the device on which the event occurred (Android or iOS).
Device - Device OS Version
Device OS version on which the event occurred.
Engagement - Offer Completion Range
Options include:
up to 1 minute
1–5 minutes
5–20 minutes
20 minutes to 1 hour
1–3 hours
3–10 hours
10–24 hours
1–3 days
3–7 days
7–14 days
14 days or more
Inventory - App Store Name
Publisher's app name as defined in the App Store.
Inventory - City
City in which the event occurred.
Inventory - Country
Country in which the event occurred.
Inventory - DT Publisher App ID
Publisher's app identifier as defined in the DT system.
Inventory - DT Publisher App Name
Publisher's app name as defined in the DT system.
Inventory - Integration Type
DT Offer Wall integration type (API / SDK).
Inventory - Publisher Account Name
Publisher's account name as defined in the DT system.
Inventory - Publisher App Bundle
Bundle ID from the App Store.
Inventory - Publisher App Store Category
Publisher's app category information from app store or examples, sports, lifestyle, or social.
Micro Bidding - Publisher ID
Publisher's ID in the DT system.
Micro Bidding - Country Group
Country Group set at the campaign level.
System - Conversion Type
Organic or Customer Support Generated.
DT Offer Wall Report Metrics for Advertisers
The following table describes the groups and metrics in the DT Offer Wall Report for Advertisers.
Delivery - Offer Avg. Position
Average position the Offer received for each container impression.
Delivery - Offer Impressions
Individual offer impression count.
Delivery - Offer Unique Users
Number of unique users who opened DT Offer Wall.
Delivery - Unique Offer Clicks
Unique users that clicked the offer.
Delivery - Unique Offer Impressions
Count of distinct offers presented on DT Offer Wall.
Engagement - Conversions / Click Rate
Offer conversions to offer clicks ratio.
Formula: Offer Conversions ÷ Offer Clicks
Engagement - Conversions / Impressions Rate
Offer conversions to offer impressions ratio.
Formula: Offer Conversions ÷ Offer ImOfferions
Engagement - Tickets / Click Rate
Offer ticket count to offer clicks ratio.
Formula: Offer Ticket Count ÷ Offer Clicks
Engagement - Tickets / Conversion Rate
Offer ticket count to offer conversions ratio.
Formula: Offer Ticket Count ÷ Offer Conversions
Engagement - Conversions / Installs Rate
Offer conversions to offer installs ratio.
Formula: Offer Conversions ÷ Offer InOffers
Engagement - Offer Clicks
Refers to the clicks that take the user to the app store/landing page.
Engagement - Offer Completion Time
Average time to complete an offer.
Formula: Sum(time to convert) ÷ Sum(conversions)
Engagement - Offer Conversions
Amount of conversions generated from offers.
Engagement - Offer CTR
Offer clicks to impressions rate.
Formula: Offer Click ÷ Offer Impression
Engagement - Offer Info Click
The initial click of the offer, which opens the offer info window.
When using the DT Offer Wall API integration type, this will not be available.
Engagement - Offer into CTR
The ratio of offer clicks to the total offer impressions.
Formula: Offer info click ÷ Offer impressions
Engagement - Offer Ticket Count
Number of reports per offer generated by users.
Revenue - Advertiser ARPDEU
Advertiser gross revenue per offer daily engaged users.
Formula: Sum(Advertiser_gross) ÷ Sum(Offer Unique Users)
Revenue - Advertiser CPA Bid
Advertiser gross revenue per conversion.
Formula: Sum (Advertiser_gross) ÷ Sum(Conversions)
Revenue - Advertiser Offer eCPI
Advertiser gross revenues per installs.
Formula: Sum (Advertiser_gross) ÷ Sum(Offer Installs)
Revenue - Advertiser Offer eCPM
Advertiser's revenue per one thousand offer impressions.
Formula: Sum( Advertiser_gross) ÷ Sum(offer impressions) *1000
Revenue - Advertiser Spend
Advertiser gross spend.
Formula: (Number of conversions * Advertiser CPA Bid)
Revenue - Advertiser IAP Revenue
Total revenue generated from in-app purchases. For more information, see Passing IAP Revenue Data.
Formula: Sum (Advertiser_gross) ÷ Sum (Offer Installs)
Revenue - Advertiser ROAS
Advertisers' ROI from marketing activity on DT. For more information, ssee Passing IAP Revenue Data.
Formula: (Advertiser IAP Revenue)÷(Advertiser Spend)
Revenue - D3 / D7 / D30 ROAS
Accumulated revenue a cohort of users generated 3/7/30 days after the day of installation, which is referred to as D0, divided by advertiser spend for the chosen timeframe. Partial user data is also included.
Formula: (Total IAP Revenue 3/7/30 days post installation)÷(Advertiser Spend)
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