Creating a Campaign

Once you have added a product to the ACP Edge dashboard, you must configure the campaign to associate it with the product.

Campaign creation involves the following stages:

• Setting up a Campaign

• Tracking a Campaign

• Targeting a Campaign

See our recommendations on campaign setup in the Offer Wall Best Practices Handbook.

Setting Up a Campaign

To create a campaign:

1. Select a product on the Dashboard and click Add Campaign. The Add Campaign window appears.

2. Enter the required values in the General Configuration area.

Parameter	Description
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

1. Enter the required values in the Budget area See Managing Budgets for best practices on setting budgets and preventing overspending.

Parameter	Descritpion
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

1. Enter the required values in the Campaign Customizations area.

You must add at least one Creative Set and define the Minimum Latency when you create or update a campaign.

Parameter	Description
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

1. Click Next.

Selecting Campaign Types

The campaign type defines the options for a mobile app or web page to ensure compatibility on the selected platform.

Web Campaign Types

Task Type	Description
Lead Generation	Users submit their email addresses or personal information to win a gift card or coupon.
Survey Completion	Users participate in a market research survey, often starting with pre-screening questions.
Purchase/Payment Req.	Users purchase, pay for a subscription, or deposit money (credit card input only and charged immediately).
Registration	Users create an account by signing up via Facebook or Email (no credit card is required).
Free Trial	Users sign up to start a free trial, including the account creation and credit card input for later charges once the trial period expires.
Quiz	Users complete a short quiz.
Donation	Users make a donation.

App Campaign Types

Task Type	Description
Download/App Install	Users download the app.
In-App Action	Users complete a specific event within an app, such as reaching a designated level in a game.

Managing Budgets

DT Offer Wall campaigns may generate conversions after the budget or cap has reached its limit due to attribution delays. Follow these best practices to manage budgets, caps, and attribution settings while staying within the target budget.

Budgets and Buffers

Budget settings include Lifetime, Monthly, and Daily Budgets. To prevent overspending from delayed conversions, allocate a portion of the budget as a buffer. DT recommends the following buffers:

Average Completion Range	Recommended Buffer
Less than 24 hours	10% of the total budget
More than 1 day	20% of the total budget

For example, for a $10,000 monthly budget with an average event completion time of over one day, set the active budget to $8,000 and reserve $2,000 as a buffer.

Contact your Digital Turbine account manager before allocating the buffer to prevent the risk of overspending.

Conversion and Install Caps

Use caps to control spending across campaigns. Available caps include Lifetime, Monthly, and Daily Conversion Caps as well as Install Caps to manage daily or monthly goals.

Cap Type	Description
Spend Caps	Manages the total spend but may incur a slight overspend from delayed events or late conversions.
Conversion Caps	(For multi-reward campaigns) Limits specific targeted events, such as installs, registrations, or level completions.
Install Caps	Provides precise control over delivery, but is difficult to estimate.

Attribution Window

The Attribution Window field allows you to define the timeframe in which DT accepts late conversions, which can affect your total spend. To maintain tighter budget control and reduce the window, adjust this setting in the ACP Edge dashboard in the Campaign Customizations area.

Contact your Digital Turbine account manager to adjust the default timeframe.

Adding Creative Assets

Creative assets are the visual and multimedia elements used in campaigns. To add creative assets to your campaign:

1. Click the Creative Set icon. The Create Carousel window appears.

2. Select assets from the right pane or drag new assets to the window.

You can upload up to three assets per campaign, with a maximum of one video.

The following table details the requirements for each type of asset:

Asset	Accepted Format
Video	Max duration: 31 seconds Min width: 300 Min height: 250 Max file size: 50MB
Image	Min width: 300 Min height: 250 Max file size: 50MB

1. Arrange the assets in your desired order of appearance.

1. Click Save. The Tracking tab appears.

Tracking a Campaign

Tracking campaigns collect data on impressions, clicks, and conversions to evaluate performance, optimize delivery, and meet objectives. DT integrates tracking providers to create unique tracking URLs and accurately attribute user actions to specific campaigns.

To track a campaign:

1. Select one of the following tracking providers from the Tracking Provider drop-down list. For more information, see Supported Attribution Providers.

• Adjust

• AppsFlyer

• Kochava

• Mobile App Tracking by Tune

• Singular

• Server-to-Server - Customized integration

1. Generate a Click URL using the provider’s instructions.

2. Replace placeholders in the URL with relevant macro values. See Supported Macros for available placeholders and further information.

Make sure to replace the generic URL macro key with the proper key name.

1. Copy the DT Edge App ID to update your attribution provider's DT integration in the ACP Edge App ID field. This ensures proper conversion tracking from both the old and new App IDs.

2. Add all the steps required to complete the campaign in the Steps Description area. This is what end-users see on the Campaign info page. See Multi-Reward Campaigns for further information.

1. Click Add Step to add additional steps. Include the step description and the Action ID.

Action ID is mandatory only at the final step. The Action ID is not editable for live campaigns or campaigns that were live in the past.

1. (Optional) To add comments or additional information, enter text in the Comments area

2. (Optional) To translate the campaign steps, see Setting Up Translations.

3. Click Next. The Targeting tab appears.

Targeting a Campaign

The Targeting window allows you to define specific criteria to deliver your campaign to the intended audience, which improves campaign relevance, optimizes performance, and maximizes return on investment. The targeting functionality is organized into the following sections:

• Location Targeting

• App Targeting

• Device Targeting

• Manufacturer Targeting

Location Targeting

Location targeting allows you to specify countries to ensure your campaign reaches end-users in the most relevant areas. The default setting, Worldwide, targets all countries. To focus your campaign on a specific country:

1. Select a country from the Search Countries drop-down list.

To blocklist certain countries, select All Countries first, then deselect the countries you want to exclude.

App Targeting

App targeting allows you to select apps where your campaign appears, ensuring it aligns with user interests and behaviors. The default setting, All Apps, includes all apps. To target your campaign on specific apps:

1. Select Blocklist or Allowlist from the Targeting Type drop-down list.

2. Enter the name of the apps or App IDs for the intended targeting.

3. (Optional) Copy and paste app IDs from an Excel or CSV file.

Device Targeting

Device targeting defines the types of devices your campaign targets based on the operating system, OS version, or device type. The default setting includes all devices. To refine your campaign for specific devices:

1. Click Browse and select iOS or Android.

2. To select device versions for targeting, drag the OS version slider.

3. Click Device Type and then select Phone or Tablet.

1. Click Save.

Manufacturer Targeting

Manufacturer targeting allows you to allow or block device brands and models to align your campaign with the target audience. The default setting includes all manufacturers. This approach optimizes bids, allowing higher bids for devices that deliver quality end-users while reducing spend on less effective ones. To allowlist or blocklist manufacturers:

1. Click Browse in the Manufacturers area and select the required Browse Device Models.

1. Select Allowlist or Blocklist in the Targeting Type drop-down list.

2. Click Save. The Preview tab appears.

To localize your campaign (optional), see Setting Up Translations.

To review your campaign setup, see Previewing Campaigns.