# Creating a Campaign Once you have added a product to the ACP Edge dashboard, you must configure the campaign to associate it with the product. Campaign creation involves the following stages: * [Setting up a Campaign](#h_01jfydey0yx3r5ghs3nd8v8cx2) * [Tracking a Campaign](#h_01jg95t8sc9jr3q6hh4799xrze) * [Targeting a Campaign](#h_01gqz102fw71d5xbvtstymtkdh) {% hint style="success" %} See our recommendations on campaign setup in the [Offer Wall Best Practices Handbook](https://storage.googleapis.com/gcs-exchange-public-useast1-prod/doc-portal-assets/Offer%20Wall%20Description%20Best%20Practices.pdf). {% endhint %} ## Setting Up a Campaign To create a campaign: 1. Select a product on the **Dashboard** and click **Add Campaign**.\ The **Add Campaign** window appears. 2. Enter the required values in the **General Configuration** area.

Parameter	Description
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

3. Enter the required values in the **Budget** area\ See [Managing Budgets](#h_01k80g67wg5rx7qpr2g49mk54j) for best practices on setting budgets and preventing overspending.

Parameter	Descritpion
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

4. Enter the required values in the **Campaign Customizations** area. {% hint style="info" %} You must add at least one **Creative Set** and define the **Minimum Latency** when you create or update a campaign. {% endhint %}

Parameter	Description
Campaign Title	The title that users see on the main DT Offer Wall page for your campaign
Campaign Icon	The image users see when scrolling through the campaigns. Customize the campaign icon for each campaign. Note Uploading an icon turns off automatic updates from the Store, and removing it re-enables them. Supported formats include JPEG, PNG, and animated GIF files.
Creative Set	Creative assets for the campaign's info page to increase user engagement. See Adding Creative Assets for more information. Note Creative Sets are mandatory. You must add at least one Creative Set when you create or update a campaign.
Campaign Completion Range	Defines the time period users have to complete a campaign. Valid values: 5–60 minutes 1–24 hours More than 1 day
Campaign Complexity	Appears on the Offer Wall and is automatically assigned based on the Campaign Completion Range. Categories include: Easy Medium Hard
Minimum Latency	Defines the minimum completion time required to prevent fraudulent activity. Offer completions that occur before this latency period are considered fraudulent and will not qualify for a reward.
Attribution Window	This field applies to CPE campaigns and defaults to 60 days. It specifies the timeframe during which DT attributes user actions as conversions. The window starts when the user clicks on the campaign and ends when they complete the required action. Advertisers define this timeframe, and DT uses it to track and reward eligible conversions. DT excludes actions completed outside this window. Contact your Account Manager to adjust the default timeframe. Note See Managing Budgets for best practices on setting budgets and preventing overspending.

5. Click **Next**. ### Selecting Campaign Types The campaign type defines the options for a mobile app or web page to ensure compatibility on the selected platform. #### Web Campaign Types

Task Type	Description
Lead Generation	Users submit their email addresses or personal information to win a gift card or coupon.
Survey Completion	Users participate in a market research survey, often starting with pre-screening questions.
Purchase/Payment Req.	Users purchase, pay for a subscription, or deposit money (credit card input only and charged immediately).
Registration	Users create an account by signing up via Facebook or Email (no credit card is required).
Free Trial	Users sign up to start a free trial, including the account creation and credit card input for later charges once the trial period expires.
Quiz	Users complete a short quiz.
Donation	Users make a donation.

#### App Campaign Types

Task Type	Description
Download/App Install	Users download the app.
In-App Action	Users complete a specific event within an app, such as reaching a designated level in a game.

### Managing Budgets DT Offer Wall campaigns may generate conversions after the budget or cap has reached its limit due to attribution delays. Follow these best practices to manage budgets, caps, and attribution settings while staying within the target budget. #### Budgets and Buffers Budget settings include Lifetime, Monthly, and Daily Budgets. To prevent overspending from delayed conversions, allocate a portion of the budget as a buffer. DT recommends the following buffers: | Average Completion Range | Recommended Buffer | | ------------------------ | ----------------------- | | Less than 24 hours | 10% of the total budget | | More than 1 day | 20% of the total budget | For example, for a $10,000 monthly budget with an average event completion time of over one day, set the active budget to $8,000 and reserve $2,000 as a buffer. {% hint style="danger" %} Contact your Digital Turbine account manager before allocating the buffer to prevent the risk of overspending. {% endhint %} #### Conversion and Install Caps Use caps to control spending across campaigns. Available caps include Lifetime, Monthly, and Daily Conversion Caps as well as Install Caps to manage daily or monthly goals. | Cap Type | Description | | --------------- | -------------------------------------------------------------------------------------------------------------------- | | Spend Caps | Manages the total spend but may incur a slight overspend from delayed events or late conversions. | | Conversion Caps | (For multi-reward campaigns) Limits specific targeted events, such as installs, registrations, or level completions. | | Install Caps | Provides precise control over delivery, but is difficult to estimate. | #### Attribution Window The **Attribution Window** field allows you to define the timeframe in which DT accepts late conversions, which can affect your total spend.\ To maintain tighter budget control and reduce the window, adjust this setting in the ACP Edge dashboard in the **Campaign Customizations** area. {% hint style="success" %} Contact your Digital Turbine account manager to adjust the default timeframe. {% endhint %} ### Adding Creative Assets Creative assets are the visual and multimedia elements used in campaigns. To add creative assets to your campaign: 1. Click the **Creative Set** icon.\ The **Create Carousel** window appears. 2. Select assets from the right pane or drag new assets to the window.

{% hint style="info" %} You can upload up to three assets per campaign, with a maximum of one video. {% endhint %} The following table details the requirements for each type of asset: | Asset | Accepted Format | | ----- | ------------------------------------------------------------------------------------------- | | Video |

Max duration: 31 seconds
Min width: 300
Min height: 250
Max file size: 50MB

| | Image |

Min width: 300
Min height: 250
Max file size: 50MB

| 3. Arrange the assets in your desired order of appearance.

4. Click **Save**.\ The **Tracking** tab appears. ## Tracking a Campaign Tracking campaigns collect data on impressions, clicks, and conversions to evaluate performance, optimize delivery, and meet objectives. DT integrates tracking providers to create unique tracking URLs and accurately attribute user actions to specific campaigns. To track a campaign: 1. Select one of the following tracking providers from the **Tracking Provider** drop-down list.\ For more information, see [Supported Attribution Providers](https://docs.digitalturbine.com/dt-offer-wall/advertisers/tracking-and-attribution/supported-attribution-providers). * [Adjust](https://help.adjust.com/en/partner-setup/digital-turbine) * [AppsFlyer](https://support.appsflyer.com/hc/en-us/articles/208209366-How-to-Configure-a-Campaign-with-Fyber) * [Kochava](https://support.kochava.com/campaign-management/create-a-kochava-certified-postback/) * [Mobile App Tracking by Tune](https://support.tune.com/hc/en-us/articles/1500008248741-Passing-Values-to-a-Partner-Conversion-URL) * [Singular](https://support.singular.net/hc/en-us/articles/20797177013659-Digital-Turbine-Media-Attribution-Integration#2_Create_the_Singular_Tracking_Link) * [Server-to-Server](https://docs.digitalturbine.com/dt-offer-wall/advertisers/tracking-and-attribution/server-to-server-tracking) - Customized integration

2. Generate a **Click URL** using the provider’s instructions. 3. Replace placeholders in the URL with relevant macro values.\ See [Supported Macros](https://docs.digitalturbine.com/dt-offer-wall/advertisers/tracking-and-attribution/supported-macros) for available placeholders and further information.

{% hint style="warning" %} Make sure to replace the generic URL macro key with the proper key name. {% endhint %} 4. Copy the **DT Edge App ID** to update your attribution provider's DT integration in the **ACP Edge App ID** field.\ This ensures proper conversion tracking from both the old and new App IDs. 5. Add all the steps required to complete the campaign in the **Steps** **Description** area.\ This is what end-users see on the **Campaign** info page.\ See [Multi-Reward Campaigns](https://docs.digitalturbine.com/dt-offer-wall/advertisers/advanced-campaign-setup/multi-reward-campaigns) for further information.

6. Click **Add Step** to add additional steps.\ Include the step description and the **Action ID**. {% hint style="warning" %} **Action ID** is mandatory only at the final step. The **Action ID** is not editable for live campaigns or campaigns that were live in the past. {% endhint %} 7. (Optional) To add comments or additional information, enter text in the **Comments** area 8. (Optional) To translate the campaign steps, see [Setting Up Translations](https://docs.digitalturbine.com/dt-offer-wall/advertisers/acp-edge-advertiser-dashboard/campaign-setup/setting-up-translations). 9. Click **Next**.\ The **Targeting** tab appears. ## Targeting a Campaign The Targeting window allows you to define specific criteria to deliver your campaign to the intended audience, which improves campaign relevance, optimizes performance, and maximizes return on investment. The targeting functionality is organized into the following sections: * [Location Targeting](#h_01jg95t8scmjsss4dc9fw1ktmy) * [App Targeting](#h_01jg95tf8mgcxd8068a3k9qsdt) * [Device Targeting](#h_01jgb991jcr15n8x43sj4wry9e) * [Manufacturer Targeting](#h_01jg9a3b2d31cy1212n219egf3) ### Location Targeting Location targeting allows you to specify countries to ensure your campaign reaches end-users in the most relevant areas. The default setting, **Worldwide**, targets all countries. To focus your campaign on a specific country: 1. Select a country from the **Search Countries** drop-down list.

{% hint style="success" %} To blocklist certain countries, select **All Countries** first, then deselect the countries you want to exclude. {% endhint %} ### App Targeting App targeting allows you to select apps where your campaign appears, ensuring it aligns with user interests and behaviors. The default setting, **All Apps**, includes all apps. To target your campaign on specific apps:

1. Select **Blocklist** or **Allowlist** from the **Targeting Type** drop-down list. 2. Enter the name of the apps or **App IDs** for the intended targeting. 3. (Optional) Copy and paste app IDs from an Excel or CSV file. ### Device Targeting Device targeting defines the types of devices your campaign targets based on the operating system, OS version, or device type. The default setting includes all devices. To refine your campaign for specific devices:

1. Click **Browse** and select **iOS** or **Android.** 2. To select device versions for targeting, drag the **OS version slider**. 3. Click **Device Type** and then select **Phone** or **Tablet**.

4. Click **Save**. ### Manufacturer Targeting Manufacturer targeting allows you to allow or block device brands and models to align your campaign with the target audience. The default setting includes all manufacturers. This approach optimizes bids, allowing higher bids for devices that deliver quality end-users while reducing spend on less effective ones. To allowlist or blocklist manufacturers: 1. Click **Browse** in the **Manufacturers** area and select the required **Browse Device Models**.

2. Select **Allowlist** or **Blocklist** in the **Targeting Type** drop-down list. 3. Click **Save**.\ The **Preview** tab appears. {% hint style="success" %} To localize your campaign (optional), see [Setting Up Translations](https://docs.digitalturbine.com/dt-offer-wall/advertisers/acp-edge-advertiser-dashboard/campaign-setup/setting-up-translations). To review your campaign setup, see [Previewing Campaigns](https://docs.digitalturbine.com/dt-offer-wall/advertisers/acp-edge-advertiser-dashboard/campaign-setup/previewing-campaigns). {% endhint %}