Tenjin

This is a multi-step guide for setting up your Digital Turbine campaign with Tenjin.

1

Add Digital Turbine as a Channel

Set up Digital Turbine as a Channel on the Tenjin dashboard.

2

Add a Campaign

Configure a campaign and generate tracking URLs.

3

Configure Attribution and Postback Settings

Set up event callbacks and define custom event settings.

4

Configure Lookback Settings

Configure partner-specific lookback settings for attribution.

Add Digital Turbine as a Channel

To add Digital Turbine as a channel:

1. From the Tenjin dashboard, go to CONFIGURE→Channels.

1. Click Add a Channel. The New Marketing Channel page appears.

1. Search for Digital Turbine, and click the tile for Digital Turbine Media. The Account Info details appear.

2. Enter your Digital Turbine Client Id and Client Secret provided by your Digital Turbine representative.

1. Click Add Ad Account.

Add a Campaign

To add a campaign:

1. From the Tenjin dashboard, go to CONFIGURE→Campaigns. The Campaigns page appears.

1. Click Create Campaign. The New Campaign window appears.

1. From the MARKETING ACCOUNT drop-down list, select Digital Turbine Media Account.

2. From the APP drop-down list, select your app.

3. In the NAME field, enter a name for the campaign.

4. Click Create Campaign. The new campaign is added.

5. On the Campaigns page, click the newly created campaign in the list of campaigns. The CAMPAIGN DETAILS page appears.

1. Copy the Click Tracking URL and Impression Tracking URL and send them to your Digital Turbine representative.

Configure Attribution and Postback Settings

To configure attribution and postback settings:

1. From the CAMPAIGN DETAILS page, or the main menu, click your App name. The App settings appear.

1. Go to Callbacks.

1. On the Integrations tab, click the CHANNELS AND PARTNERS from the drop-down list and then search for and select Digital Turbine Media.

2. Ensure that the STATUS toggle is On for the First App Open event (the Tenjin install event).

3. Ensure that the USER FILTER is set to all users.

4. To add custom DT events and map them to the respective Tenjin events, click + ADD EVENTS. The Digital Turbine Media custom event window appears. For more information, see DT event name.

1. For each custom event, ensure that you have specified the following settings:

• From the EVENT NAME drop-down list, select a Tenjin event.

• Ensure that the USER FILTER is set to all users.

• Specify the standard DT event name that you want to associate with the selected Tenjin event.

DT Event Names

Digital Turbine machine learning algorithms rely on standard event names to improve ad targeting, optimization, measurement, and insights. For best results, use these names for event mapping:

• ad_revenue

• app_open

• purchase

• level_achieved

• ad_click

• ad_view

• login

• add_payment_info

• add_to_cart

• add_to_wishlist

• checkout_initiated

• complete_registration

• complete_tutorial

• reservation

• update

• subscribe

• search

• view_content

• credits_spent

• achievement_unlocked

• app_rated

• tutorial_complete

• social_share

If there's no suitable name on this list for an event, you can add an arbitrary event name. Use custom names without spaces or special characters other than the underscore ( _ ).

1. Click Save.

Configure Lookback Settings

To set partner-specific lookback windows:

1. From the Apps window, go to the Attribution tab. The default Tenjin lookback settings for the app appear.

1. Under CHANNELS AND PARTNERS, search for and select Digital Turbine Media. The lookback settings for the Digital Turbine Media channel appear.

1. Set the Override App Settings toggle to On.

2. Set Device Matching to 30 days.