Kochava

This guide provides detailed instructions for setting up and managing your Kachava campaigns by configuring Digital Turbine as a partner, setting up postbacks for installation events, defining lookback windows for attribution, and establishing cost tracking connections to track your campaign performance.

1

Create Campaign and Tracker

Set up a campaign and tracker in the Kochava console.

2

Set up Partner Configuration

Configure Digital Turbine as a Kochava partner.

3

Set Up Postbacks

Configure postbacks for events such as installations.

4

Set Up Lookback Windows

Configure lookback windows for attribution.

5

Set Up Cost Tracking

Configure cost tracking connections.

Create a Campaign and Tracker

To create a campaign and add a tracker:

1. From the Kochava console, on the left panel, go to Engagement→Campaign Manager.

1. From the Select App dropdown list, select your app. The Campaign Manager section for the app appears.

2. To add a campaign, in the Campaign column, click + Add. The Add Campaign window appears.

1. Enter the Name and Default Destination URL and click Add.

2. To add a segment, in the Segments column, click + Add. The Add Segment window appears.

1. Enter the Name and Description and click Add.

In Kochava, trackers must be linked to both a campaign and a segment. This is automatically defaulted by the platform.

1. To add a Tracker, in the Trackers column, click + Add. The Add Tracker window appears.

1. Enter your tracker Name.

Enter Digital Turbine here or follow your naming convention for trackers.

1. From the Tracker Type dropdown, select Acquisition.

2. From the Media Partner dropdown list, select one of the following:

Android

Digital Turbine – Android

iOS

1. Check the SHARE WITH PUBLISHER checkbox.

2. Leave Destination URL settings as default.

3. Click Save & Create Postback.

4. Copy the Click URL and Impression URL from the Tracker details panel and send them to your Digital Turbine representative.

Set Up Partner Configuration

To set up a partner configuration:

1. Go to Apps & Assets→Partner Configuration.

2. From the Select App dropdown list, select your app.

3. To add a Configuration, click + Add a Configuration. The Add Configuration window appears.

1. From the Media Partner dropdown list, select one of the following:

   • Digital Turbine – Android

   • Digital Turbine – iOS

2. Click Save. The added Partner appears.

Set Up Postbacks

DT requires you to set up the following postbacks for the following events:

• SessionBegin

• Install

• Any event used for a KPI or optimization, for example, purchase, level reached, or first delivery.

DT recommends you set up postbacks for the following events:

• Any event used for secondary KPIs.

• Any event used for upper funnel metrics that are leading indicators of primary KPIs, for example, registration, tutorial complete, or add to cart.

To set up postbacks:

1. Go to Apps & Assets→Partner Configuration.

2. From the Select App dropdown list, select your app and then click the icon with two arrows ( ). A list of postbacks appears.

1. Select the required postback and click the Edit icon. The Edit Postback window appears.

To add additional postbacks, see Create an Event in Kochava's documentation.

1. In the App Store ID field, enter the app store identifier. For Android apps, enter the bundle ID. For example, enter com.games.myfungame. For iOS apps, enter the Apple App ID. For example, if your iOS App ID is ID1234567890, enter 1234567890.

You must enter an App Store ID in order for DT to process the postback correctly.

1. If there is a ROAS target, toggle the Send Revenue Value option ON for events with a revenue value, such as, purchase, adview, or checkout.

2. In the Event Name field, enter a name for the postback event.

Digital Turbine Event Names

Digital Turbine machine learning algorithms rely on standard event names to improve ad targeting, optimization, measurement, and insights. For best results, use these names for event mapping:

• achievement_unlocked

• app_open

• app_rated

• ad_click

• ad_view

• add_payment_info

• add_to_cart

• add_to_wishlist

• checkout_initiated

• complete_registration

• complete_tutorial

• credits_spent

• level_achieved

• login

• purchase

• reservation

• subscribe

• search

• social_share

• tutorial_complete

• update

• view_content

You can add an arbitrary event name if there's no suitable name on this list for an event. However, make sure there are no spaces and special characters in it other than the underscore (_).

1. Configure the following settings as shown below.

POSTBACK SETTING	VALUE
Delivery Delay	Realtime Delivery
Retry Attempts	3 Attempts
Delivery Method	All

1. Ensure that the Respect Data Controlled flag option is toggled OFF.

2. Click Save. The configured postbacks now appear below each app.

3. Repeat Steps 3-9 for each postback you want to configure.

Set Up Lookback Windows

To set up lookback windows for proper attribution:

1. Go to Apps & Assets→Partner Configuration, click the ⋮ icon for your app, and select Reconciliation. The Reconciliation window appears.

1. To customize the reconciliation settings, select the Enable Customer Settings checkbox.

2. Configure the settings as shown below and click Apply Custom Settings.

IMPRESSION PARAMETER	VALUE	COMMENT
Device Lookback	24 hours	Device Lookback determines how far back, from the time of install, to consider engagements for attribution on a standard device match.
Modeled Lookback	24 hours	Modeled Lookback determines how far back, from the time of install, to consider engagements for attribution on a Modeled-based match.
IP Lookback	Disabled	IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP-based match.
Partial IP Lookback	Disabled	Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on a Partial IP-based match.
Device Attribution Behavior	Standard	Device Attribution Behavior determines whether modeled matching will be attempted if a Device ID is present on click. The Standard setting will not attempt modeled attribution if a Device ID is present on click. The Inclusive setting will attempt modeled attribution on all clicks.

CLICK PARAMETER	VALUE	COMMENT
Device Lookback	30 days	Device Lookback determines how far back, from the time of install, to consider engagements for attribution on a standard device match.
Modeled Lookback	30 days	Modeled Lookback determines how far back, from the time of install, to consider engagements for attribution on a Modeled-based match.
IP and Partial IP Lookback	Disabled	IP and Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP or Partial IP based match.
Device Attribution Behavior	Standard	Device Attribution Behavior determines whether modeled matching will be attempted if a Device ID is present on click. The Standard setting will not attempt modeled attribution if a Device ID is present on click. The Inclusive setting will attempt modeled attribution on all clicks.
Modeled Attribution Tier	Standard	Modeled Attribution Tier determines the Modeled validation configuration. The Standard setting validates based on a combination of IP Address and User Agent. The Full IP Address setting validates based on the IP Address, regardless of the User Agent. The Partial IP Address setting validates based on the first three stanzas of the IP Address.

For more information about specific settings, see Partner Reconciliation Settings in Kochava's documentation.

Set Up Cost Tracking

To set up cost tracking:

1. Go to Cost→Configuration and click + Add a Media Partner. The New Media Partner window appears.

1. From the Media Partner dropdown list, select Digital Turbine.

2. Enter the required values as described below:

PARAMETER	VALUE
Configuration Name	The recommended value is Digital Turbine.
Client ID	Value provided by your Digital Turbine representative.
Client Secret	Value provided by your Digital Turbine representative.
Product	-dtgrowth Product must be written in lowercase.
Time Zone	Select the desired reporting timezone.
Currency	Select the desired reporting currency.
Notifications Add an email(s)	For notifications regarding cost.

1. Enable the Active toggle.

2. Click Save. The lookback windows are configured.