Adjust

This guide helps you integrate Digital Turbine as a partner network in Adjust, set up the necessary attributions, and configure reporting to manage your Adjust campaign performance.

1

Add Digital Turbine as a Partner Network

Set up Digital Turbine as an Adjust partner network.

2

Set Up Tracker

Set up destinations and attributions for for clicks and impressions.

3

Contact Adjust

Contact Adjust to allowlist your token and prioritize preinstall attribution.

4

Share Dashboard View Access

Set up your DT representative as an authorized User of your Adjust dashboard.

5

Set Up Cost Tracking

Enable the Adjust Cost API and connect it to Digital Turbine.

6

Set Up Reporting

Configure reporting for DT campaigns.

Add Digital Turbine as a Partner Network

Network Selection

1. In the left navigation menu, click Campaigns→Ad networks.

1. Click New network in the top right corner.

1. In the search field at the top right, start typing Digital Turbine, select the Digital Turbine tile, then click Next at the bottom right.

1. Select the desired app for configuration, then click Next at the bottom right.

If you set up your app with both Android and iOS platforms together, select that app group.

1. Enable data sharing for Digital Turbine: turn on the Enabled and Enable New API toggles.

If using an app group (both Android and iOS), complete the steps below accordingly for each platform.

1. Under Set your data sharing options, select Data from all attribution sources in the radio group, and check the Ad revenue, Sessions, and In-app revenue checkboxes.

If you choose to share ad revenue data from ad views, you must also map an event to ad_revenue in the following steps.

1. Under Map your events, click Map event.

1. For each selected Adjust event you are configuring, map to an event from the list below.

Digital Turbine Events

Digital Turbine machine learning algorithms rely on standard event names to improve ad targeting, optimization, measurement, and insights. For best results, use these names for event mapping:

• achievement_unlocked

• ad_click

• ad_revenue

• ad_view

• add_payment_info

• add_to_cart

• add_to_wishlist

• app_open

• app_rated

• checkout_initiated

• complete_registration

• complete_tutorial

• credits_spent

• level_achieved

• login

• purchase

• reservation

• search

• social_share

• subscribe

• tutorial_complete

• update

• view_content

If there's no suitable name on this list for an event, you can add an arbitrary event name. However, make sure there are no spaces and special characters in it other than the underscore (_).

1. Repeat to configure all desired events, and then click Next. The page shows the data hierarchy of the Adjust tracker. No changes are needed on this page.

2. Click Next.

Set Up Tracker

Setting Up User Destinations

1. In the Add a redirect and Add a fallback, sections keep the default: App stores.

1. Click Next.

Configuring Attribution Settings

Attribution settings are inherited from the app-level settings. These can be overridden at the Network level by clicking the Edit button.

1. In the Clicks area, click the Edit icon to the right.

1. For Device matching, set the Attribution window to 30 days.

2. Turn on the Enable probabilistic modeling toggle, and set the Attribution window to 24 hours.

3. Do not turn on the Enable temporary attribution toggle.

1. In the Impressions area, click the Edit icon to the right.

2. Turn on the Enable device matching toggle, and set the Attribution window to 24 hours.

3. Turn on the Enable probabilistic modeling toggle, and set the Attribution window to 24 hours.

1. Click Save.

To set up proper attribution of pre-installed apps, your engineering team needs to configure the Adjust SDK accordingly:

• Make sure you are on Adjust Android SDK version 4.23.0 or later.

• Enable the pre-install tracking (see details in relevant Adjust Developer Documentation).

• Use the Content Provider method (see details in relevant Adjust Developer Documentation).

Reviewing the Setup

1. Review the configuration, and click Create Link.

Creating Tracking Links

1. Under Link URLs, copy the Click URL and Impression URL and send to your Account Manager at Digital Turbine so that they can configure your campaign.

Contact Adjust

Two more things that need to be taken care of are allowlisting Digital Turbine and enabling Direct Attribution.

Advertisers must always contact Adjust to request both Allowlisting and Direct Attribution for the campaign.

Allowlisting

Adjust must first allowlist Digital Turbine for the tracker token. This ensures that Digital Turbine traffic will not receive false positives, and it will not be flagged by the distribution outlier filter or other fraud prevention filters. This is due to the nature of our ad unit. If Allowlisting is applied without Direct Attribution, the applicable look‑back window is 90 days.

Direct Attribution (Pre‑Install Attribution)

Adjust can also enable Direct Attribution (or Pre-Install) tracking. Direct Attribution provides Digital Turbine's deterministic attribution matching without a device ID and assigns priority to Digital Turbine above other ad engagements (impressions and clicks). This extends the look‑back window to 90 days (or up to 365 days if required).

Direct Attribution applies only to apps installed through Digital Turbine’s Ignite software, as they are installed directly on the device via Digital Turbine Ignite rather than being redirected to the Store.

We have prepared an e-mail template that you should use. Copy and paste it, or, alternatively, click Send Email to open an (almost) ready-made draft in your default email client.

Make sure to include your tracker token, which you can look up in the tracking links you created. The tracker token is the highlighted part of the URL before the question mark (?):

Click URL

https://app.adjust.com/3kkxrw?campaign=[CAMPAIGN_NAME]&additional_parameters…

Impression URL

https://view.adjust.com/impression/3kkxrw?campaign=[CAMPAIGN_NAME]&additional_parameters…

E-mail template to copy and paste

To

CC

Subject

Body

[email protected]

[Add your Growth Manager's email address]

Digital Turbine Campaign Settings

Please apply the below settings to the tracker token [INSERT TRACKER TOKEN HERE] at the network level:

• Allowlist the above token for fraud algorithms and a 90-day look-back window.

• Prioritize Preinstall Attribution on the above token with a 90-day look-back window.

Share Dashboard View Access

1. Click the Settings icon in the bottom left of the dashboard menu, and select Account settings.

1. Open the Users tab, and click New user in the top right corner.

1. For Feature permissions, check the Add spend data, Ad revenue data, and In-app revenue data toggles.

1. Use the values below to fill out the user details, and click Create new user.

First name_Digital_Last [email protected]_

1. Set the user's role to Custom, and click Edit user's custom permissions.

1. At the Apps page that opens, for the relevant App from the list, set the Role to Custom, and click on Links & Partners in the right column.

1. On the Partners tab, search for Digital Turbine, and check the Enable checkbox.

2. On the Links tab, search for Digital Turbine, and turn on the toggles for each link desired for cost to be enabled.

Set Up Cost Tracking

Cost tracking relies on Adjust Cost API. Follow the steps below to enable the Cost API.

1. In the Adjust dashboard menu, click DataWorks→Connections and click on the + icon to add a new connection. The New connection dialog opens.

1. In the Partner drop-down, start typing Digital and select Digital Turbine Growth.

2. In the Services drop-down, select Ad Spend.

3. In the Client ID and Client secret fields, enter the API access credentials. These are provided by your Digital Turbine representative.

4. Click Connect.

Set Up Reporting

Adjust offers two Cost APIs for DT campaigns: the Cost API and the New DT Unified Cost API. For DT Unified campaigns, you need to explicitly switch your reporting to the new API. Complete the following steps to do so:

1. In the Adjust dashboard menu, click Datascape→Reports and either open an existing report or add a new report by clicking on the + icon.

2. In the report filters area at the top, click Data configuration.

1. Scroll down or start typing Digital to locate and enable the Digital Turbine ad spend version filter and click Apply.

1. The Digital Turbine ad spend filter appears in the filters area at the top. The filter is set to Advertiser Reports API by default.

1. Click on the Digital Turbine ad spend version filter, set it to Growth Reporting API (new) and click Apply.