CCPA - Privacy String

The California Consumer Privacy Act of 2018 (CCPA) protects the personal information of California residents. It applies to all businesses operating in California. If a California resident uses an app developer's mobile app, CCPA applies to the developer and all relevant partners that process users' personal information.

Setting the IAB US Privacy String

DT recommends that the first time you gather a user's opt-out (consent), pass it to the SDK before initializing it. The SDK considers the user's opt-out when initializing.

To set the IAB US privacy string using the following API:

Android

Java

String privacyString = "1YNN";
UserInfo.setIabUsPrivacyString(privacyString, context);

iOS

Unity

To determine what value to use for the US Privacy String, see IAB US Privacy String.

Valid values include:

• 1---: CCPA does not apply, for example, the user is not a California resident.

• 1YNN: User does NOT opt out, ad experience continues.

• 1YYN: User opts out of targeted advertising.

Clearing Privacy Opt-Out

To clear the user opt-out setting, use the following API:

Android

Java

UserInfo.clearIabUsPrivacyString(context);

iOS

Unity