GPP

Digital Turbine supports the Global Privacy Platform (GPP) to centralize consent signals from publishers’ CMPs across the US and EU.GPP, developed by the IAB, is a standardized framework that replaces the legacy US Privacy String (deprecated January 31, 2024). It allows consistent transmission of user consent and privacy preferences across global frameworks, including:

• US state privacy laws (MSPA): CPRA, VCDPA, CPA, CTDPA, and UCPA​

• IAB Europe Transparency and Consent Framework (TCF): GDPR​

The DT Exchange SDK reads the GPP String and Section IDs to determine whether user consent allows tracking and passes this information to Digital Turbine’s demand partners and mediated ad networks.To comply with GPP requirements, update the DT SDK in your app. DT also recommends notifying your users to update the app to maintain compliance.​

Digital Turbine supports both legacy privacy protocols, such as TCF and CCPA, and GPP. Hybrid mode allows support for publishers and DSPs that do not yet support GPP.