GDPR

The General Data Protection Regulation (GDPR) sets guidelines for collecting and processing personal information from individuals in the European Union (EU).

Digital Turbine applies internal processes to anonymize user data and retain the data's value while protecting user identity. In addition, Digital Turbine flags its demand partners and mediated ad networks when a user declines GDPR consent and does not wish to receive targeted ads in the app.

GDPR SDK APIs

All SDKs include APIs to communicate user consent provided to DT and share their consent to DT's demand partners and mediated ad networks.

To comply with GDPR requirements, update the DT SDK in your app. DT also recommends notifying your users to update the app to maintain compliance.