Mediating DT Exchange

The DT Exchange SDK supports mediation through partner networks for both Waterfall and SDK Bidding models.

• Waterfall ranks ad networks based on their average historical performance and prioritizes networks with the highest eCPM, fill rate, and lowest latency. The system sequentially passes impressions from one ad network to the next until they sell.
• SDK bidding, or header bidding, enables real-time advertising auctions and allows publishers to auction their ad inventory to multiple sources simultaneously.

The DT Exchange bidder allows DT Exchange to participate in RTB auctions and bid in programmatic exchanges on mediation platforms, which promotes fair competition among media buyers.

To mediate DT Exchange through other platforms, integrate the DTX SDK:

• Integrating the Android SDK
• Integrating the iOS SDK

The table below describes which DT Exchange SDK versions and ad types are supported on Android and iOS for each mediation platform.

Mediation Platform	Android	iOS	Waterfall	Bidding
FairBid	8.4.5	8.4.7
MAX	8.4.7	8.4.10
Unity / LevelPlay	8.4.7	8.4.10
AdMob	8.4.6	8.4.8
Google Ad Manager	8.4.6	8.4.8

Supported Ad Types

• Banner. Rectangular ads fixed at the top or bottom of the screen.
• Interstitial. Full-screen static or video ads when the user interacts with your app.
• Rewarded. User-opted video ads that grant in-app rewards upon completion.
• MREC. Medium rectangle ads, static or video, embedded within app content.
• Native. Ads that seamlessly blend into the app content.

More information about each Ad Type is available in Ad Types and Specifications.

Waterfall

Mediating DT Exchange through another mediation platform requires configurations in both the DT Exchange and the mediation platform dashboards.

MAX

Enable DT Exchange in the MAX dashboard as described in MAX's Bidder Network Guides.

---

Unity / LevelPlay

Enable DT Exchange in the Unity / LevelPlay dashboard as described in Unity's DT Exchange Integration Guide.

---

Google AdMob

Enable DT Exchange in the Google AdMob dashboard as described in Google AdMob's Integrate DT Exchange with Mediation guide (Android, iOS).

---

Google Ad Manager

Enable DT Exchange in the Google AdManager dashboard as described in Google's Ad Manager Integrate DT Exchange with Mediation guide (Android, iOS).

SDK Bidding

Mediating DT Exchange through another mediation platform with SDK bidding requires configuration in the DT Exchange Bidder and the mediation platform dashboards.

The DT Exchange bidder uses the first week to learn and optimize, which may cause performance fluctuations.

MAX

Complete the following steps to enable DT Exchange Bidder in the MAX dashboard:

1. Create new Placement IDs in the DT Console.
2. Log in to your MAX account and follow the steps in MAX's SDK Bidder Network Guides.
3. Activate the placement in the MAX dashboard.

Unity / LevelPlay

Complete the following steps to enable DT Exchange Bidder in the Unity / LevelPlay dashboard:

1. Create new Placement IDs in the DT Console.
2. Log in to your Unity account and follow the steps in Unity's DT Exchange Integration Guide.
3. Activate the placement in the Unity dashboard.

FAQ

How to switch from Waterfall to Bidding?

You cannot directly re-purpose a waterfall placement as a bidding placement. Instead, in DT Console, create a new placement, set it up for bidding, and deactivate the old waterfall placement. When setting up the placement in your mediation provider's dashboard, pick DT Exchange Bidder (not DT Exchange) as a mediated network.