Supported Auction Macros
DT allows you to substitute macros based on the OpenRTB API Specification Version 2.5 in the nurl or burl fields, or within the tracking pixel in the adm field for auctions. The following table describes the supported DT auction macros.
${AUCTION_PRICE}
The settlement price of the auction. This macro is required in any bid response; otherwise, the bid is considered invalid.
${AUCTION_ID}
ID of the bid request: From the BidRequest.id attribute.
${AUCTION_BID_ID}
ID of the bid: From the BidRequest.id attribute.
${AUCTION_IMP_ID}
ID of the impression won: From the imp.id attribute.
${AUCTION_SEAT_ID}
ID of the bidder seat for whom the bid is made.
${AUCTION_AD_ID}
ID of the ad markup the bidder wishes to serve: From the bid.adid attribute.
${AUCTION_CURRENCY}
The currency used in the bid. Digital Turbine only supports USD.
${AUCTION_MIN_TO_WIN}
The minimum bid the bidder needs to win the auction. Supported in the seatbid.bid.nurl attribute.
${AUCTION_LOSS}
Auction loss reason code.
Last updated