Custom Product Pages
DT Exchange supports Apple's Custom Product Pages (CPP) in response to clicks initiated on StoreKit-based iOS components, including SKOverlay and StoreKit. Additionally, DTX allows demand-side platforms (DSPs) to attach a specific CPP Product Page ID to a bid response for use in click handling and redirection. For more information, see Handling Custom Product Pages.
DT Exchange supports CustomProduct on iOS 15 or later.
Supported Features
DSPs use native iOS StoreKit-based components.
App developers create distinct versions of their App Store product page, each with a unique design. These pages support individual performance measurement.
DSPs can bid with a unique CPP value per impression to specify a particular product page ID.
App Store Connect Requirements
To support CPP:
DT supply must run on iOS 15 or later.
The DT Exchange SDK version must be 8.2.3 or later.
Object: BidRequest.imp.ext.skadn
When these conditions are met, a new field labeled productpage with a value of 1 (DT oRTB reference) is included under BidRequest.imp.ext.skadn.r.
productpage
No
This attribute flags supply supporting the Custom Product Page functionality; it passes with the value of 1 when eligible and will not be passed when not eligible.
For more information, see Object: BidRequest.imp.ext.skadn in DT Exchange OpenRTB 2.5 Specs.
Object: BidResponse.seatbid.bid.ext.skadn
DSPs can set the custom product page as part of the bid response using the productpageid field under BidResponse.seatbid.bid.ext.skadn, with the relevant product page ID.
productpageid
No
Product Page ID to direct to on click.
For more information, see Bid.ext.skadn (SKAdNetwork) in DT Exchange OpenRTB 2.5 Specs.
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