circle-check
Meet the all-new DT Documentation Portal!
Learn about the features.chevron-right
search
About UsDT Employee Sign-In

Integrating with DV360

This guide walks you step by step through discovering, setting up, and buying DT Exchange inventory with DV360 for a smooth path from the deal setup to campaign delivery.

hashtag
Step 1: Enable DT Exchange on DV360

To enable DT Exchange on DV360:

  1. Log in to your DV360arrow-up-right account and go to Partner Settings→Basic Details.

  2. In the Exchanges section, click Edit. A list of exchanges appears.

  3. Select Digital Turbine from the list of exchanges and click Save.

DT Exchange is now enabled for your DV360 account.

hashtag
Step 2: Accept the DT Deal ID on DV360

To accept the DT Deal ID on DV360:

  1. Go to Inventory→Negotiations. The Negotiations list appears.

  1. Click the deal name. The details of the deal appear.

  1. Review the deal details and click Accept. The deal now appears in your Inventory→My inventory list.

hashtag
Step 3: Create a DV360 Campaign

To create a new campaign:

  1. On the Advertisers tab, in the Name column, click on an Advertiser for which the campaign is to be created. The Advertiser page appears.

  1. Go to Campaigns and click New campaign. The New campaign setup page appears.

  1. Apply the following recommended general campaign settings:

    • KPI: KPI settings can differ per campaign. Please confirm with DT what KPI settings should be used.

    • Frequency cap: Select No limit. DT recommends maintaining frequency cap at the IO level and not the line level, as the IO level frequency cap overrides the line level.

  1. Apply the following recommended Inventory source settings:

    • Quality: Select Authorized and Non-Participating Publishers.

    • Public Inventory: Ensure that 0 Exchanges and 0 Subexchanges are selected and that Target new exchanges is ON.

    • Deals and packages: Select the DT deal ID from Step 2.

  1. Apply the following default DV360 settings for Targeting:

  1. Click Create.

hashtag
Step 4: Create an Insertion Order

To create an insertion order:

  1. Go to Advertisers→Campaign and select the campaign you created in Step 3 or an existing campaign that you want to update with a DT Deal. The Campaign details appear.

  1. Click New Insertion Order. The New Insertion Order setup page appears.

  1. For the type of insertion order, select Standard.

  2. For the objective, select Insertion order without objective.

  3. Click Next. The settings for the new insertion order appear.

  4. Apply the following recommended general IO settings:

    • Pacing: Set to Daily and ASAP.

    • Optimization:

      • Set Automate bid & budget at insertion order level to OFF.

      • Select Control bid and budget at the line item level.

    • Frequency cap: Select No limit. DT recommends maintaining frequency cap at the IO level, not the line level since the IO level frequency cap overrides the line level.

  1. Apply the following recommended Inventory source settings:

    • Quality: Since there are many apps that are yet to adopt app-ads.txt, select Authorized and Non-Participating Publishers.

    • Public Inventory: It is important to make sure that public exchanges are not included/excluded in the line item, as they may cause delivery of impressions on non-premium inventory.

    • Deals and Packages: Select the DT deal ID from Step 2.

  1. Apply the following recommended Targeting settings:

    • Viewability: Select All impressions (greatest reach).

    • Add Targeting > Position: Position settings must have Interstitial selected.

  1. Click Create.

hashtag
Step 5: Create Line Items

To create line items:

  1. Go to Advertisers→Campaign and select the campaign you created in Step 3. The Campaign details appear.

  1. On the Line items tab, click New Line Item. The New line item setup page appears.

  1. Select Display or Video depending on your creative type.

  2. Apply the following recommended general line item settings:

    • Budget and pacing: For the budget, select Unlimited up to the insertion order’s budget. For the pacing, select Daily, ASAP.

    • Bid strategy: Select Fixed bid and enter the price agreed upon with DT.

    • Frequency cap: Select No limit. DT recommends maintaining frequency cap at the IO level, not the line level since the IO level frequency cap overrides the line level.

  3. Apply the following recommended Inventory source settings:

    • Quality: Since there are many apps that are yet to adopt app-ads.txt, select Authorized and Non-Participating Publishers.

    • Public Inventory: Ensure that public exchanges are not included/excluded in the line item, as they may cause delivery of impressions on non-premium inventory.

    • Deals and Packages: Select the deal you associated with your account in Step 2.

  4. Apply the following recommended Targeting settings:

    • Brand safety: If you are selecting anything beyond Not yet Labeled or DL-MA, please confirm with DT.

    • Viewability: Selecting All Impressions (greatest reach) as Active View does not measure non-Google supply.

    • Optimized targeting: Do not apply targeting in DV360. DT layers targeting for your campaign on the PMP supply level.

  5. Click Create.

Last updated