# Integrating with DV360

This guide walks you step by step through discovering, setting up, and buying DT Exchange inventory with DV360 for a smooth path from the deal setup to campaign delivery.

* [Step 1: Enable DT Exchange on DV360](#step-1-enable-dt-exchange-on-dv360)
* [Step 2: Accept the DT Deal ID on DV360](#step-2-accept-the-dt-deal-id-on-dv360)
* [Step 3: Create a DV360 Campaign](#step-3-create-a-dv360-campaign)
* [Step 4: Create Insertion Order](#step-4-create-an-insertion-order)
* [Step 5: Create Line Items](#step-5-create-line-items)

## Step 1: Enable DT Exchange on DV360

To enable DT Exchange on DV360:

1. Log in to your [DV360](https://displayvideo.google.com/) account and go to **Partner Settings→Basic Details**.
2. In the **Exchanges** section, click **Edit**.\
   A list of exchanges appears.
3. Select **Digital Turbine** from the list of exchanges and click **Save**.

DT Exchange is now enabled for your DV360 account.

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## Step 2: Accept the DT Deal ID on DV360

To accept the DT Deal ID on DV360:

1. Go to **Inventory→Negotiations**.\
   The **Negotiations** list appears.

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2. Click the deal name.\
   The details of the deal appear.

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3. Review the deal details and click **Accept**.\
   The deal now appears in your **Inventory→My inventory** list.

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## Step 3: Create a DV360 Campaign

To create a new campaign:

1. On the **Advertisers** tab, in the **Name** column, click on an Advertiser for which the campaign is to be created.\
   The Advertiser page appears.

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2. Go to **Campaigns** and click **New campaign**.\
   The **New campaign** setup page appears.

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3. Apply the following recommended general campaign settings:
   * **KPI**: KPI settings can differ per campaign. Please confirm with DT what KPI settings should be used.
   * **Frequency cap**: Select **No limit**. DT recommends maintaining frequency cap at the IO level and not the line level, as the IO level frequency cap overrides the line level.

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4. Apply the following recommended **Inventory source** settings:
   * **Quality**: Select `Authorized Sellers Only`.
   * **Public Inventory**: Ensure that `0 Exchanges` and `0 Subexchanges` are selected and that **Target new exchanges** is `ON`.
   * **Deals and packages**: Select the DT deal ID from [Step 2](#step-2-accept-the-dt-deal-id-on-dv360).

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5. Apply the following default DV360 settings for **Targeting**:

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6. Click **Create**.

## Step 4: Create an Insertion Order

To create an insertion order:

1. Go to **Advertisers→Campaign** and select the campaign you created in [Step 3](#Step3) or an existing campaign that you want to update with a DT Deal.\
   The **Campaign** details appear.

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2. Click **New Insertion Order**.\
   The **New Insertion Order** setup page appears.

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3. For the type of insertion order, select **Standard**.
4. For the objective, select **Insertion order without objective**.
5. Click **Next**.\
   The settings for the new insertion order appear.
6. Apply the following recommended general IO settings:
   * **Pacing**: Set to **Daily** and **ASAP**.
   * **Optimization**:
     * Set **Automate bid & budget at insertion order level** to OFF.
     * Select **Control bid and budget at the line item level**.
   * **Frequency cap**: Select **No limit.** DT recommends maintaining frequency cap at the IO level, not the line level since the IO level frequency cap overrides the line level.

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7. Apply the following recommended **Inventory source** settings:
   * **Quality**: Select `Authorized Sellers Only`.
   * **Public Inventory**: It is important to make sure that public exchanges are not included/excluded in the line item, as they may cause delivery of impressions on non-premium inventory.
   * **Deals and Packages**: Select the DT deal ID from [Step 2](#step-2-accept-the-dt-deal-id-on-dv360).

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8. Apply the following recommended **Targeting** settings:
   * **Viewability**: Select **All impressions (greatest reach)**.
   * **Add Targeting > Position**: Position settings must have **Interstitial** selected.

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9. Click **Create**.

## Step 5: Create Line Items

To create line items:

1. Go to **Advertisers→Campaign** and select the campaign you created in [Step 3](#Step3).\
   The **Campaign** details appear.

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2. On the **Line items** tab, click **New Line Item**.\
   The **New line item** setup page appears.

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3. Select **Display** or **Video** depending on your creative type.
4. Apply the following recommended general line item settings:
   * **Budget and pacing**: For the budget, select **Unlimited up to the insertion order’s budget**. For the pacing, select **Daily, ASAP**.
   * **Bid strategy**: Select **Fixed bid** and enter the price agreed upon with DT.
   * **Frequency cap**: Select **No limit**. DT recommends maintaining frequency cap at the IO level, not the line level since the IO level frequency cap overrides the line level.
5. Apply the following recommended **Inventory source** settings:
   * **Quality**: Select `Authorized Sellers Only`.
   * **Public Inventory**: Ensure that public exchanges are not included/excluded in the line item, as they may cause delivery of impressions on non-premium inventory.
   * **Deals and Packages**: Select the deal you associated with your account in [Step 2](#step-2-accept-the-dt-deal-id-on-dv360).
6. Apply the following recommended **Targeting** settings:
   * **Brand safety**: If you are selecting anything beyond *Not yet Labeled* or *DL-MA*, please confirm with DT.
   * **Viewability**: Selecting **All Impressions (greatest reach)** as **Active View** does not measure non-Google supply.
   * **Optimized targeting**: Do not apply targeting in DV360. DT layers targeting for your campaign on the PMP supply level.
7. Click **Create**.
