# Click to Native Browser

Demand-side platforms running in-app-to-mobile web campaigns on the DT Exchange track cookies, perform cross-device matching, and measure mobile web conversions. To track cookies after an ad click-through, DT opens the landing page URL in the native browser instead of the default embedded browser. In an embedded browser, DT tracks only device IDs. In a native browser, DT tracks user cookies, bounce rate, and web conversions.

## Key Terms <a href="#h_01jndktr3y5qn378k39asxfcbd" id="h_01jndktr3y5qn378k39asxfcbd"></a>

The following terms define important concepts for this feature:

| TERM           | DESCRIPTION                                                                                                                                    |
| -------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Click URL      | The website address a user visits after clicking on an ad, also known as a Landing Page URL. This URL passes within the client’s creative tag. |
| Native Browser | The browser app on the device, such as Chrome or Safari, that opens the URL, also known as an External Browser.                                |

## Who Can Use This Feature? <a href="#h_01jndktr3yje75nr3yr9fnqqv7" id="h_01jndktr3yje75nr3yr9fnqqv7"></a>

This feature is available to the following participants:

* Programmatic Demand partners who connect using a bidder and OpenRTB protocol.
* API demand partners who target by SDK version or add the new custom extension to their API specification.

## Implementing the Native Browser <a href="#h_01jndktr3yp61h0qwtxhs5463s" id="h_01jndktr3yp61h0qwtxhs5463s"></a>

DT supports the following implementation methods:&#x20;

### Method 1: Using a URL Suffix <a href="#h_01jndktr3ygaewr52av51v3781" id="h_01jndktr3ygaewr52av51v3781"></a>

1. When you run an app-to-web campaign, target the DT Exchange supply that supports opening the landing page in the native browser.
2. DT provides a custom bid request extension to flag native browser supply:

{% code title="Java" %}

```java
imp.ext.brsrclk:1
//Where [1] = native browser is forced open upon click 
```

{% endcode %}

3. Append a new URL suffix to the Click URL to force the native browser to open. \
   DT opens the landing page in the embedded browser when you do not append the URL suffix.

{% code title="HTML" %}

```html
https://ads.DSP.com/delivery/r/ajs.php?did=5bf512f8cb99bd00d942ad21dc941a00&......&FYBER_OPEN_BROWSER
<!-- URL Suffix: FYBER_OPEN_BROWSER -->
```

{% endcode %}

### Method 2: Using a URL Prefix <a href="#h_01jndktr3yqxtb1geqeh44d33k" id="h_01jndktr3yqxtb1geqeh44d33k"></a>

1. When you run an app-to-web campaign, target the DT Exchange supply that supports opening the landing page in the native browser.
2. DT provides a custom bid request extension to flag native browser supply:

{% code title="Java" %}

```java
imp.ext.brsrclk:1
//Where [1] = native browser is forced open upon click
```

{% endcode %}

3. Append a new URL prefix to the Click URL to force the native browser to open.\
   DT opens the landing page in the embedded browser when you do not append the URL prefix.

{% code title="HTML" %}

```html
fybernativebrowser://navigate?url=http%3A%2F%2Fwww.google.com
<!-- URL Prefix: fybernativebrowser -->
```

{% endcode %}

{% hint style="info" %}
You must define the following parameters:

* Scheme: `fybernativebrowser`
* Host path: `navigate`
* URL:  Contains a single query param named `url` that is URL encoded and uses only the `http` or `https` scheme.
  {% endhint %}

For more information, see [Smartlink](https://docs.digitalturbine.com/dt-exchange/advertisers/click-options/smartlink).