User Activity

The User Activity report allows you to track the number of Daily Active Users (DAUs) and analyze user engagement with ads.

What's in the Report?

The User Activity report provides all the necessary dimensions to analyze user activity, including engagement, ad interactions, and active user behavior. To explore user activity, filter or split the data by App Name or App ID.

For more details on the DT Dynamic Reporting functionality, see Using the Reports.

Default View

The User Activity report opens with a table that has the following default settings:

• Split: App Name and Date/Time (default limit: 50).
• Metrics: Active Users, Ave. Rate per Active User, and Publisher Revenue.
• Sorting order: Descending by Revenue.
• Pinboard dimensions: App ID and Device OS.

User Activity Dimensions

The following sections describe the dimensions available in the User Activity report.

General

Date/Time

Defines the date range the report covers.

The default filter is set to today’s date.

Device

Advertising ID Availability

Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.

Device OS

Identifies the device's operating system.

Inventory

App ID

The unique DT identifier for the app.

App Name

The name of the app as configured in the app settings.

App Version

The unique identifier for the specific app release.

COPPA

Indicates the app's compliance with COPPA regulations.

Location

Country

Identifies the country where the ad request originates.

User Activity Metrics

The following sections describe the metrics available in the User Activity report.

Engagement

Active Users

Number of unique users who use the app at least once in the selected timeframe.

Banner Engagement Rate

The rate at which users watch at least one Banner ad in the selected timeframe. Formula: Unique users who watch a Banner ad ÷ Active Users.

Banner Frequency

Number of Banner ad impressions per user.

Engagement Rate

The rate at which Active Users watch at least one ad in the app. Formula: Engaged Users ÷ Active Users.

Frequency

The average number of impressions per user.

Impressions

The number of times an ad appears to a user.

The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time.

Interstitial Engagement Rate

The rate at which Active Users watch at least one Interstitial ad in the selected timeframe. Formula: Unique users who watch an Interstitial ad ÷ Active Users

Interstitial Frequency

Number of Interstitial ad impressions per user.

Rewarded Engagement Rate

The rate at which Active Users watch at least one Rewarded ad in the selected timeframe. Formula: Unique users who watch a Rewarded ad ÷ Active Users

Rewarded Frequency

Number of Rewarded impressions per user.

Revenue

Avg. Rev. per Active User

The rate at which each Active User generates revenue within a specific period. Formula: Total Revenue ÷ Active Users

Banner Avg. Rev. per Active User

The rate at which each Active User generates revenue by watching a Banner ad within a specific period. Formula: Banner Publisher Revenue ÷ Active Users

Interstitial Avg. Rev. per Active User

The rate at which each Active User generates revenue by watching an Interstitial ad within a specific period. Formula: Interstitial Publisher Revenue ÷ Active Users

Publisher Revenue

Calculates the total revenue ads generate.

The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time.

Rewarded Avg. Rev. per Active User

The rate at which each Active User generates revenue by watching a Rewarded ad within a specific period. Formula: Rewarded Publisher Revenue ÷ Active Users