# Buyer's Report

The Buyer's Report allows you to generate reports that analyze the traffic you receive and your bidding landscape, such as Bid Status, Demand sources, and SKOverlay, for daily bids on DT Exchange. This report updates hourly.

<div align="left" data-with-frame="true"><img src="https://2949766846-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLbREhkP3WlLtP6TNVZ2Q%2Fuploads%2FurgHzjxF6aiPGS5bEqIf%2F2025-03-09_11-35-03.jpg?alt=media&#x26;token=824e2f92-bfb2-4ea6-8b4c-2502756f3abc" alt=""></div>

## What's in the Report?

The Buyer's report provides all the necessary dimensions and metrics to analyze auction outcomes, such as Gross Revenue, Bid Requests, Bids Won, and Impressions. The report allows you to track auctions, total bids, bids won, and completion rates, which provides insights into bid values, success rates, and competitor activity.

### Default View

The Buyer's report with the Totals view has the following default settings:

* Metrics: Gross Revenue, Bid Requests, Bid Responses, Bids Won, and Impressions.

To view the Buyer's report in a table, split or filter by Publisher ID or Placement ID.

{% hint style="success" %}
For more details on the DT Dynamic Reporting functionality, see [Using the Reports](https://docs.digitalturbine.com/dt-console/reports/using-the-reports).
{% endhint %}

## Buyer's Report Dimensions

The following table describes the groups and dimensions in the Buyer's Report.

| GROUP - DIMENSION                    | DESCRIPTION                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| ------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date/Time                            | Defines the report's date range, with a default filter set to today's date.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Auction - Bid Status                 | <p>This dimension describes the status of each full bid transaction and consists of the following options:</p><ul><li>Win: Bid wins the auction.</li><li>Adapter Failure: FairBid only. DT's SDK fails to activate the adapter of the mediation network.</li><li>Below the Floor Price: Bid response does not meet the publisher's floor price.</li><li>Blocked Advertiser App: Bid response rejected due to a blocked app.</li><li>Blocked Advertiser Domain: Bid response rejected due to a blocked advertiser domain.</li><li>Blocked Category: Bid response rejected due to a blocked category.</li><li>Blocked on Creative: Bid response is manually blocklisted for creative content.</li><li>Blocked On Creative Attribute: Bid response rejected due to a mismatch between the required and supported ad features.</li><li>Capped: Bid request dropped due to frequency cap.</li><li>Child Audience Eligibility Filter/Child Content Support Bundle Domain Filter: Only age-appropriate content can be shown when a user is flagged as a child with Google Play Families Ads API. The bid response was rejected because the campaign was determined to be not age appropriate.</li><li>Demand QPS Throttling: Bid request blocked exceeding the manual queries-per-second (QPS) cap.</li><li>Empty Advertiser Domain: Bid response rejected as the advertiser domain is empty.</li><li>Failed Creative ID Blocked: Bid is automatically blocked due to a consistently low survival rate.</li><li>Filtered Out for Optimization: Automatically blocked for optimization.</li><li>HTTP Error: Request failed due to a server error.</li><li>Incompatible SKAD Versions: Bid response is blocked when the <code>SKAdNetwork version</code> returned on <code>BidResponse.seatbid.bid.ext.skadn.version</code> is higher than the <code>SKAdNetwork</code> supported by the app and on the bid request.</li><li><p>Invalid Advertiser Domain: An invalid bid response where the demand source bids with an invalid advertiser domain.</p><ul><li><p>Valid values:</p><ul><li>Advertiser domains and subdomains, for example, <code>us.company.com</code>.</li></ul></li><li><p>Invalid values:</p><ul><li>Domains without a dot, for example, <code>financecom</code>.</li><li>Domains that start with a dot, such as <code>.abc.com.</code></li><li>Domains with <code>www</code>, <code>http(s)</code>, <code>/</code>, and any parameters.</li><li>Domains from <code>play.google.com</code> and <code>itunes.apple.com</code></li><li>Bundles in numeric iOS or standard Android format are invalid.</li></ul></li></ul></li><li>Invalid or Malformed Bundle: An invalid bid response where the demand source bid with an invalid bundle format.</li><li>Invalid Response: Bid response fails due to an invalid format or missing parameters.</li><li>Invalid SKAD Parameters: An invalid bid response where the demand source returned one or more invalid parameters on the <code>BidResponse.seatbid.bid.ext.skadn</code>.<br>More information is available in <a href="https://github.com/InteractiveAdvertisingBureau/openrtb/blob/6f675a9a85bee693bddf6f46aacd0043344bed0f/extensions/community_extensions/skadnetwork.md">IAB specifications</a>.</li><li>Lost on Price: Bid loses because the price is lower than the bid in the auction.</li><li>Missing Creative Data: The non-video bid response for a rewarded request rejected because the required fields <code>bid.ext.crtype:</code>, <code>Playable</code> and <code>seatbid.bid.attr: 13</code> do not pass.</li><li>No Bid: <code>HTTP 204</code>: No Content response.</li><li>Timeout: Response exceeds the timeout window.</li><li>Blocked Due To Publisher Playable Blocking: Bid response rejected as the publisher has blocked playable ads.</li></ul> |
| Demand - Advertiser Domain           | A destination domain that the advertiser defines for an ad.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Demand - Advertiser Bundle           | A unique identifier that represents the advertiser, for example, `com.123.appname`, which represents the advertiser in the context of their specific application.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Demand - Campaign ID                 | A unique identifier that represents the campaign in the bid response.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Demand - Creative ID                 | <p>A unique identifier that represents the creative in the bid response.<br>Valid values:</p><ul><li>Display</li><li>Video</li><li>Playable</li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Demand - Creative Type               | Indicates the ad format in the bid response.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Demand - Demand Source Name          | Identifies the demand source across systems, including mediated networks or DSPs.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Demand - Demand Source ID            | A unique identifier that represents the demand source that wins the auction.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Demand - Seat ID                     | A unique identifier that represents the winning buyer on the DSP's side.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Demand - Seat Name                   | The seat name for the winning buyer on the DSP's side.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| Device - Advertising ID Availability | Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| Device - Device OS                   | Identifies the device's operating system.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| Inventory - Ad Size                  | Defines the creative ad size as specified by the advertiser.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Inventory - Ad Unit Type             | <p>Indicates the type of ad container for an ad unit. The available ad types depend on the placement type when you create it.<br>Valid values:</p><ul><li>Display</li><li>Video</li><li>Playable</li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Inventory - Ad Unit ID               | Ad identifier within DT's system.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Inventory - App Bundle               | A unique identifier of an app in Android or iOS.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Inventory - App ID                   | App identifier within DT's system.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| Inventory - App Name                 | A unique identifier that represents an app.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Inventory - COPPA                    | Indicates whether the app complies with COPPA regulations.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Inventory - Interstitial Skipability | Determines whether the publisher requests only skippable, non-skippable, or both.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Inventory - Placement Type           | <p>Defines the format and location of ads:</p><ul><li>Banner: Rectangle ads appear either at the top or bottom of the screen. The user can view them but cannot dismiss them.</li><li>Rewarded: Full-screen ad format that shows a short video ad to the user. Upon completion of the video, the user will earn a reward.</li><li>Interstitial: Static or video full-screen ads. The user can view and then immediately dismiss them. This is a non-rewarded format for the user.</li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Inventory - Product Line             | DT FairBid or DT Exchange.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Inventory - Publisher Name           | The name of the publisher, as defined in the DT console.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Inventory - SKOverlay                | <p>An iOS class that displays a banner or overlay at the bottom of the screen, which recommends or promotes apps. It allows users to download apps directly, without redirecting to the App Store.<br>Valid values:</p><ul><li>NotSupported: SKOverlay is unavailable when the app opts out of SKOverlay support.</li><li>DSPNotSupported: The winning bid does not include SKOverlay, even though the available inventory supports it.</li><li>Supported: The winning bid includes SKOverlay, and the impression displays the overlay.</li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Location - Country                   | Identifies the country where the ad request originates.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |

## Buyer's Report Metrics

The following table describes the groups and metrics in the Buyer's report.

| GROUP - DIMENSION                  | DESCRIPTION                                                                                                                                                                                                                                                                                         |
| ---------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Auction - Avg. Bid Price           | <p>The average price the demand partner bids on for 1000 impressions divided by the number of bid requests.<br>Formula: Bid Prices ÷ Bid Requests</p>                                                                                                                                               |
| Auction - Avg. Clear Price         | <p>The average price a demand partner pays for 1000 impressions.<br>Formula: Clear Price ÷ Cleared</p>                                                                                                                                                                                              |
| Auction - Avg. Win Bid Price       | <p>Average winning bid price in terms of CPM.<br>This reflects the average price of all bids that won the auction.<br>Formula: Win Bid Prices ÷ Cleared</p><p>In a second-price auction, the Avg. Win eCPM is usually higher than the actual amount the demand partner pays for the impression.</p> |
| Auction - Bid Response Rate        | <p>The rate at which bid requests receive a valid bid response marked as Won or Lost on Price from a demand source in DT FairBid.<br>Formula: Bid Responses ÷ Bid Requests<br>Other mediation providers may refer to this as Network Fill Rate or Availability Rate.</p>                            |
| Auction - Bid Responses            | Number of valid bid responses, Won or Lost on Price, from the demand source.                                                                                                                                                                                                                        |
| Auction - Bids Won                 | Number of auctions that the demand source wins.                                                                                                                                                                                                                                                     |
| Auction - Win Rate                 | <p>The rate at which a demand source wins the auction out of the total bid responses it provides.<br>Formula: Bids Won ÷ Bid Responses</p>                                                                                                                                                          |
| Bids - Bid Requests                | Number of outgoing requests that DT FairBid sends to demand sources after receiving an ad request from the app.                                                                                                                                                                                     |
| DT Exchange Bidder - Billing Event | Total number of billing events counted from billing URLs (`burls`) sent by the mediation partner.                                                                                                                                                                                                   |
| DT Exchange Bidder - Lose Event    | Total number of loss events, counted from loss URLs (`lurls`) sent by the mediation partner.                                                                                                                                                                                                        |
| DT Exchange Bidder - Win Event     | Total number of win events counted from notification URLs (`nurls`) sent by the mediation partner.                                                                                                                                                                                                  |
| Delivery - Survival Rate           | <p>The rate of impressions served divided by total winning bids.<br>Formula: Impressions ÷ Clears</p>                                                                                                                                                                                               |
| Engagement - Ad Completions        | The number of times users completed watching a rewarded video.                                                                                                                                                                                                                                      |
| Engagement - Clicks                | The total number of times a user clicks on an ad.                                                                                                                                                                                                                                                   |
| Engagement - Completion Rate       | <p>The rate at which a user completes viewing an ad.<br>Formula: Completions ÷ Impressions</p>                                                                                                                                                                                                      |
| Engagement - CTR                   | <p>Click Through Rate. The rate at which users click on an ad they view.<br>Formula: Clicks ÷ Impressions</p>                                                                                                                                                                                       |
| Engagement - Impressions           | The number of times an ad appears to a user.                                                                                                                                                                                                                                                        |
| Revenue - Fee                      | DT applies a 5% fee to all Bidding Mediated Networks, deducts it from total spending, and pays it directly to DT. This fee does not affect the Publisher payout.                                                                                                                                    |