Auctions
The Auctions report allows you to generate reports that track performance metrics, such as revenue, number of impressions, and number of clicks, for daily transactions on the DT console. This report updates hourly, with a latency of three hours.
What's in the Report?
The Auctions report provides all the necessary dimensions and metrics to analyze auction outcomes, such as Gross Revenue, Ad Requests, and Impressions. The report allows you to track total bids, bids won, and completion rates, which provides insights into bid values, success rates, and competitor activity.
Default view
The Auctions report opens with the Totals view that has the following default settings:
Metrics: Gross Revenue, Ad Requests, and Impressions.
To view the Auctions report in a table, split or filter by Publisher ID or Publisher Name.
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Auctions Report Dimensions
The following table describes the groups and dimensions in the Auctions report.
Date/Time
Defines the date range the report covers, with a default filter set to today’s date.
Auction - Deal ID
A unique identifier string that signals the presence of a PMP in a bid report.
Delivery - SDK/Tag Version
The version of the source; SDK or JavaScript tag.
Delivery - Mediation Platform Name
The mediation platform that mediates the DT Exchange SDK.
Device - Advertiser ID Availability
Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.
Device - Device OS
Identifies the device's operating system.
Device - DNT
Do Not Track. Indicates whether the user opts out of tracking.
Inventory - Ad Size
Defines the creative ad size as specified by the advertiser.
Inventory - Ad Unit Type
Indicates the type of ad container for an ad unit. The available ad types depend on the placement type when you create it. Valid values:
Display
Video
Playable
Inventory - App Bundle
A unique identifier of an app in Android or iOS.
Inventory - App ID
A unique identifier that represents an app.
Inventory - App Name
Defines the app name in the app settings.
Inventory - COPPA
Indicates whether the app complies with COPPA regulations.
Inventory - Interstitial Skipability
Determines whether the publisher requests only skippable ads, only non-skippable ads, or both.
Inventory - Placement ID
A unique identifier that represents a placement.
Inventory - Placement Name
Defines the placement name in the placement settings.
Inventory - Placement Type
Defines the format and location of ads:
Banner: Rectangle ads appear either at the top or bottom of the screen. The user can view them but cannot dismiss them.
Rewarded: Full-screen ad format that shows a short video ad to the user. Upon completion of the video, the user will earn a reward.
Interstitial: Static or video full-screen ads. The user can view and then immediately dismiss them. This is a non-rewarded format for the user.
Inventory - Product Line
DT FairBid or DT Exchange.
Inventory - Publisher ID
A unique identifier that represents the publisher in DT's system.
Inventory - Publisher Name
Defines the name of the publisher in DT's system.
Inventory - Variant ID (Ad Unit ID)
A unique identifier that represents the variant.
Inventory - Variant Name (Ad Unit Name)
The name of the variant in the experiment settings.
Location - Country
Identifies the country where the ad request originates.
Winning Demand - Advertiser Domain
A destination domain that the advertiser defines for an ad.
Winning Demand - Advertiser Bundle
A unique identifier that represents the advertiser's app, for example, com.123.appname, which represents the advertiser in the context of their specific application.
Winning Demand - Campaign ID
A unique identifier that represents the campaign in the bid response.
Winning Demand - Creative ID
A unique identifier that represents the creative in the bid response. Valid values:
Display
Video
Playable
Winning Demand - Creative Type
Indicates the ad format in the bid response.
Winning Demand - Demand Source ID
A unique identifier that represents the demand source that wins the auction.
Winning Demand - Demand Source Type
The type of demand integration. Valid values:
Programmatic
Bidding Mediated Networks
Waterfall Mediated Networks
Custom API
Winning Demand - Demand Source Name
Identifies the demand partner that wins the auction.
Winning Demand - Seat ID
A unique identifier that represents the winning buyer on the DSP's side.
Auctions Report Metrics
The following table describes the groups and metrics in the Auctions report.
Auction - Ad Requests
Number of ad requests the app sends to the exchange servers. Ad requests are not the same as bid requests.
Auction - Avg Mediation Min Bid To Win
The average minimum required to win the auction for DT bidding. Formula: Mediation Min Bids to Win ÷ Bid Requests
Auction - Avg. Clear Price
The average price a demand partner pays for 1000 impressions. Formula: Clear Price ÷ Cleared
Auction - Clear Rate
Calculates the rate of auctions that result in a successful transaction. Formula: Bids Won ÷ Ad Requests
Auction - Bids Won
Number of auctions that the demand source wins.
Auction - Delivery Rate
Calculates the rate of impressions divided by the number of ad requests. Formula: Impressions ÷ Ad Requests
This is the full-funnel success rate indicator.
Auction - eCPM
Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions.
Bids - Avg. Win eCPM
Average winning bid price in terms of CPM. This reflects the average price of all bids that won the auction. Formula: Win Bid Prices ÷ Cleared In a second-price auction, the Avg. Win eCPM is usually higher than the actual amount the demand partner pays for the impression.
DT Exchange Bidder - Billing Event
Total number of billing events counted from billing URLs (burls) sent by the mediation partner.
DT Exchange Bidder - Lose Event
Total number of loss events, counted from loss URLs (lurls) sent by the mediation partner.
DT Exchange Bidder - Win Event
Total number of win events counted from notification URLs (nurls) sent by the mediation partner.
Delivery - Survival Rate
The rate of impressions served divided by total winning bids Formula: Impressions ÷ Clears
Engagement - Clicks
The total number of times a user clicks on an ad.
Engagement - Completion Rate
The rate at which a user completes viewing an ad. Formula: Completions ÷ Impressions
Engagement - CTR
Click Through Rate. The rate at which users click on an ad they view. Formula: Clicks ÷ Impressions
Engagement - Frequency
The average number of ads served per unique user in a selected timeframe. Formula: Impressions ÷ Unique Users
Engagement - Impressions
The number of times an ad appears to a user.
Engagement - Unique Users
The number of all unique users who trigger at least one ad request during the selected timeframe.
Formula: Unique Users per device ID The system de-duplicates users in real-time based on the selected dimensions. This metric calculates:
DAU (Daily Active Users)
ARPDAU (Average Revenue per Daily Active User)
Ad Frequency (Impressions ÷ Unique Users)
To view the DAU, select the Unique Users metric and do one of the following.
Filter the Date to one day.
Split by Date/Time and view with daily granularity (1D).
Revenue - ARPU
Average Revenue Per User. The average revenue per unique user. Formula: Total Revenue ÷ Unique Users
To view the ARPU, select the ARPU metric and then do one of the following.
Filter the Date to one day.
Split by Date/Time and view with daily granularity (1D).
Revenue - Fee
DT applies a 5% fee to all Bidding Mediated Networks, deducts it from total spending, and pays it directly to DT. This fee does not affect the Publisher payout.
Revenue - Publisher Revenue
Calculates the total revenue ads generate.
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