App Performance
The App Performance report allows you to generate reports using accurate generated revenue data for analysis. This report eliminates the need to log into multiple mediated network dashboards to track revenue.
What's in the Report?
The App Performance report provides all the necessary dimensions to analyze the performance of an app. It includes metrics such as Daily Engaged Users (DEU), Average Revenue per Engaged User (ARPDEU), and Fill Rate. This report includes the Impressions for Apps and Placements. The revenue and impression count for traditionally mediated networks comes from their respective reporting APIs.
For more details on the DT Dynamic Reporting functionality, see Using the Reports.
Default View
The App Performance report opens with a table with the following default settings:
Split: App Name (default limit: 50).
Metrics: Revenue, Impressions, Fill Rate, ARPDEU and eCPM.
Sorting order: Descending by Revenue.
Pinboard dimensions: Device OS, Country, and Placement Type
App Performance Dimensions
The following table describes the groups and the dimensions in the App Performance report.
Date/Time
Defines the date range the report covers, with a default filter set to today’s date.
Device - Device OS
Identifies the device's operating system.
Device - Availability of Advertising ID
Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.
Experiment - Variant Name
The name of the variant in the experiment settings. A variant defines a group within a placement experiment or test, and a placement test compares different placement configurations on a subset of users to optimize ad performance. The system analyzes the results and selects the best-performing variant.
Inventory - App ID
A unique identifier that represents an app.
Inventory - App Name
Defines the app name in the app settings.
Inventory - App Version
Determines the app version.
Inventory - COPPA
Indicates the app's compliance with COPPA regulations.
Inventory - Placement ID
A unique identifier that represents a placement.
Inventory - Placement Name
Defines the placement name in the placement settings.
Inventory - Placement Type
Defines the format and location of ads:
Banner: Rectangle ads appear either at the top or bottom of the screen. The user can view them but cannot dismiss them.
Rewarded: Full-screen ad format that shows a short video ad to the user. Upon completion of the video, the user will earn a reward.
Interstitial: Static or video full-screen ads. The user can view and then immediately dismiss them. This is a non-rewarded format for the user
Inventory - Product Line
DT FairBid or DT Exchange.
Location - Country
Identifies the country where the ad request originates.
App Performance Metrics
The following table describes the groups and metrics in the App Performance report.
Delivery - Ad Request
The total number of times an app requests an ad.
Delivery - Fill rate
The rate at which ad requests receive an ad ready to appear. Formula: Fills ÷ Ad Requests
Delivery - Fills
The number of times an ad is available to fill a request.
Delivery - Show Rate
The rate at which available ads appear and become impressions. Formula: Impressions ÷ Fills
Engagement - Ad Completions
The number of times users complete viewing a video ad.
Engagement - Avg. Rev. per Engaged User
The rate at which each engaged user generates revenue within a specific period. Formula: Total Revenue ÷ Engaged Users
Engagement - Clicks
The total number of times a user clicks on an ad.
Engagement - Completion Rate
The rate at which a user completes viewing an ad. Formula: Completions ÷ Impressions
Engagement - CTR
Click Through Rate. The rate at which users click on an ad they view. Formula: Clicks ÷ Impressions
Engagement - Engaged Users
The number of unique users who receive at least one impression in the selected timeframe.
Engagement - Impressions
The number of times an ad appears to a user. The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time.
Revenue - eCPM
Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions. The mediated network's reporting API retrieves impressions and revenue for ads from a waterfall-mediated network, and the value may change over time.
Revenue - Publisher Revenue
Calculates the total revenue ads generate. The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time.
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