App Performance

The App Performance report allows you to generate reports using accurate generated revenue data for analysis. This report eliminates the need to log into multiple mediated network dashboards to track revenue.

What's in the Report?

The App Performance report provides all the necessary dimensions to analyze the performance of an app. It includes metrics such as Daily Engaged Users (DEU), Average Revenue per Engaged User (ARPDEU), and Fill Rate. This report includes the Impressions for Apps and Placements. The revenue and impression count for traditionally mediated networks comes from their respective reporting APIs.

For more details on the DT Dynamic Reporting functionality, see Using the Reports.

Default View

The App Performance report opens with a table with the following default settings:

• Split: App Name (default limit: 50).
• Metrics: Revenue, Impressions, Fill Rate, ARPDEU and eCPM.
• Sorting order: Descending by Revenue.
• Pinboard dimensions: Device OS, Country, and Placement Type

App Performance Dimensions

The following sections describe the dimensions available in the App Performance report.

General

Date/Time

Defines the date range the report covers.

The default filter is set to today’s date.

Device

Device OS

Identifies the device's operating system.

Availability of Advertising ID

Determines the availability of an Advertising ID (IDFA for iOS or AAID for Android) in the ad request.

Experiment

Variant Name

The name of the variant in the experiment settings. A variant defines a group within a placement experiment or test, and a placement test compares different placement configurations on a subset of users to optimize ad performance. The system analyzes the results and selects the best-performing variant.

Inventory

App ID

The unique DT identifier for the app.

App Name

The name of the app as configured in the app settings.

App Version

The unique identifier for the specific app release.

COPPA

Indicates the app's compliance with COPPA regulations.

Placement ID

The unique identifier for a placement.

Placement Name

The name of the placment as configured in the placement settings.

Placement Type

Format and location of the placement:

• Banner: Rectangle ads appear either at the top or bottom of the screen. The user can view them but cannot dismiss them.
• Rewarded: Full-screen ad format that shows a short video ad to the user. Upon completion of the video, the user will earn a reward.
• Interstitial: Static or video full-screen ads. The user can view and then immediately dismiss them. This is a non-rewarded format for the user

Product Line

DT product: DT FairBid or DT Exchange.

Location

Country

Identifies the country where the ad request originates.

App Performance Metrics

The following sections describe the metrics available in the App Performance report.

Delivery

Ad Request

The total number of times an app sends a request an ad from the exchange servers.

Fill rate

The rate at which ad requests receive an ad ready to appear. Formula: Fills ÷ Ad Requests

Fills

The number of times an ad is available to fill a request.

Show Rate

The rate at which available ads appear and become impressions. Formula: Impressions ÷ Fills

Engagement

Ad Completions

The number of times users complete viewing a video ad.

Avg. Rev. per Engaged User

The rate at which each engaged user generates revenue within a specific period. Formula: Total Revenue ÷ Engaged Users

Clicks

The total number of times a user clicks on an ad.

Completion Rate

The rate at which a user completes viewing an ad. Formula: Completions ÷ Impressions

CTR

Click Through Rate. The rate at which users click on an ad they view. Formula: Clicks ÷ Impressions

Engaged Users

The number of unique users who receive at least one impression in the selected timeframe.

Impressions

The number of times an ad appears to a user.

The mediated network's reporting API retrieves impressions for ads from a waterfall-mediated network, and the value may change over time.

Revenue

eCPM

Effective Cost Per Mille. Calculates ad revenue generated per 1000 ad impressions.

The mediated network's reporting API retrieves impressions and revenue for ads from a waterfall-mediated network, and the value may change over time.

Publisher Revenue

Calculates the total revenue ads generate.

The mediated network's reporting API retrieves revenue for ads from a waterfall-mediated network, and the value may change over time.