DSP Dual End Card

DSP Dual End Card lets DSPs supply up to two of their own end card creatives in a single bid response and present them sequentially after the video ad, instead of DT Exchange generating the second end card from the app bundle information. For the standard, DT-generated approach, see Dual End Card.

BidRequest.imp.video.ext

ATTRIBUTE	DESCRIPTION	TYPE
dspdualendcard	Indicates whether the inventory is eligible for DSP Dual End Card, based on the publisher's config and the SDK's supported version. (true or false, lowercase; default: false)	Boolean

BidResponse.bid.ext.dspdualendcard

ATTRIBUTE	DESCRIPTION	TYPE
dspdualendcard	Allows the DSP to explicitly enable or disable DSP Dual End Card for this specific bid. (true or false, lowercase; default: false)	Boolean

Supported Creative Types

Static, iframe, HTML, and Playable end cards are supported in either sequence position.

Rendering and Fallback Behavior

• Ad completes or is skipped: the first available end card renders — DSP end card 1, or the FMP end card if no DSP end card loaded.
• User closes or skips the first end card: the next end card in sequence renders — DSP end card 2, or the FMP end card if it wasn't provided.
• If DSP end card 1 fails to load, DSP end card 2 renders in its place; if DSP end card 2 also fails or isn't provided, DT Exchange renders the FMP end card as the fallback.
• If both DSP end cards fail to load, DT Exchange renders the FMP end card alone.

The FMP end card only renders when DT Exchange has the app bundle details needed to generate it, the same requirement as the standard Dual End Card feature.

SKOverlay and Store Promo

DT Exchange does not display SKOverlay or Store Promo on customized DSP end cards by default. Request either through your Programmatic Demand Manager, at the integration level or per bid response. If a bid response's SKOverlay on end card attribute suppresses SKOverlay, that restriction also applies to customized end cards. FMP end cards continue to display SKOverlay and the StoreKit controller as they do today.

Preserved Behavior

The close (X) button timing and delay logic don't change. DT Exchange continues to use the existing global configuration based on creative type and position in the flow.

FAQ

How is DSP Dual End Card different from Dual End Card?

Dual End Card lets DT Exchange generate a second, DT-branded end card from the app bundle details in the bid. DSP Dual End Card lets a DSP supply both end cards using its own creatives.

What happens if I set dspdualendcard to false on a bid?

DT Exchange doesn't render DSP Dual End Card for that bid.

Can I use different creative types for the two end cards?

Yes. Each end card in the sequence can use a different supported creative type (Static, Iframe, HTML, or Playable).