Smartlink

The Smartlink scheme allows advertisers and demand partners to direct users to an installed application. Smartlink redirects the user to a fallback URL when the app does not appear on the device. The scheme allows you to add click trackers to the primary and fallback URLs to track user interactions.

Smartlink Example

smartlink://navigate?
primaryUrl=fyberawesomeapp%3A%2F%2Flink&
primaryTrackingUrl=http%3A%2F%2Fpx.fyber.com%2FtrackPrimaryClicked&
fallbackUrl=http%3A%2F%2Fwww.fyber.com&
fallbackTrackingUrl=http%3A%2F%2Fpx.fyber.com%2FtrackFallbackClicked

The following table describes the Smartlink query parameters and their functions:

COMPONENT	DESCRIPTION
primaryUrl	Defines a deep link to the target application which might be installed on the device.
fallbackUrl	Redirects the user to a webpage when the desired application is not installed on the device.
primaryTrackingUrl	Fires an HTTP GET request when the primary URL opens successfully.
fallbackTrackingUrl	Fires an HTTP GET request when the fallback URL opens successfully.

You must define the following parameters for a valid Smartlink implementation:

• Scheme: smartlink
• Host path: navigate
• Tracking URLs: Specify one or multiple tracking URLs. Smartlink triggers all applicable URLs when the corresponding event occurs.

For more information, see Click to Native Browser.