> For the complete documentation index, see [llms.txt](https://docs.digitalturbine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.digitalturbine.com/dt-ads-demand/best-practices/prohibited-creative-attributes-and-content.md).

# Prohibited Creative Attributes and Content

To ensure a safe and compliant advertising environment for all users, DT Exchange maintains content standards for advertisers. These standards follow IAB guidelines and apply to all campaign types and formats. The following creative attributes and content are prohibited on DT Exchange:

### Prohibited Creative Attributes <a href="#h_01je8bned5d3rxf37x01drhd34" id="h_01je8bned5d3rxf37x01drhd34"></a>

* Expandable (Automatic)
* Pop (e.g., Over, Under, or Upon Exit)
* Provocative or Suggestive Imagery
* Auto-downloads, drive-by downloads without user initiation
* Redirects without user initiation
* Malware

Digital Turbine sends these limitations in bid requests within the `banner.battr`, `video.battr`, or `native.battr` fields. Publishers may also have more field options available.

## Prohibited Ad Content <a href="#h_01je8bned5yjyjtjncbd4gqh0d" id="h_01je8bned5yjyjtjncbd4gqh0d"></a>

The following content categories are prohibited:

* IAB25-2: Extreme graphic or explicit violence
* IAB25-3: Adult or pornographic content
* IAB25-4: Discriminating, Offensive, or Profane Content
* IAB25-5: Hate Content
* IAB26-1: Illegal content
  * IAB26-1: Misleading, or deceptive ads
  * IAB26-1: Drugs and drug paraphernalia
  * IAB26-1: Illegal products, activities, and services
  * IAB26-1: Weapons and weapon accessories, firearms, ammunition & fireworks
* IAB9-9: Cigars, tobacco, and tobacco accessories
* IAB26-2: Software infringement and software piracy (Warez)
* IAB26-3: Spyware, malware, viruses, phishing
* IAB26-4: P2P file sharing, torrent, or copyright Infringement
* IAB7-42: Substance abuse
* IAB17-18: Hunting or shooting

Digital Turbine sends these limitations in bid requests within the `bidrequest.bcat` field.

### Restricted Ad Content <a href="#h_01je8bned5m3bychbzhwbm5bbg" id="h_01je8bned5m3bychbzhwbm5bbg"></a>

The following content categories are restricted:

* IAB3-7: Lotteries (Government)
* IAB7-5: Pharmaceutical or health products and services (Alternative Medicine)
* IAB8-5: Alcohol content, for example, cocktails or beer
* IAB8-18: Alcohol content, for example, wine
* IAB9-7: Gambling, for example, card games
* IAB13-1 to IAB13-11: Financial services
  * IAB13-1: Beginning Investing
  * IAB13-2: Credit/Debt and Loans
  * IAB13-4: Financial Planning
  * IAB13-5: Hedge Fund
  * IAB13-6: Insurance
  * IAB13-7: Investing
  * IAB13-8: Mutual Funds
  * IAB13-9: Options
  * IAB13-10: Retirement Planning
  * IAB13-11: Stocks
* IAB11-4: Political campaigning content

## Required Response Parameters <a href="#h_01je8bned5h5pp6qfhw0y85ms3" id="h_01je8bned5h5pp6qfhw0y85ms3"></a>

The following parameters must be included with every bid you submit to the DT Exchange:

* `adomain`: The top-level domain of the advertiser's landing page.
* `cid`: Your campaign ID for the ad.
* `crid`: Your creative ID for the ad.
* `attr`: The attribute(s) of the ad, which the system uses for block list checking.
* `cat`: The category of the ad, which the system uses for block list checking.


---

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